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Indian Institute of Management Bangalore

Digital and Social Media Strategies – Driving Organisational Performance

Feb 20—22, 2020
3 days
Bengaluru, India
INR 90000 ≈USD 1258
INR 30000 per day

How it works


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In the past, developing digital strategy and online relationship with customers was a competitive advantage: now it is a basic requirement for doing business. This programme will give you the practical guidance you need to transition from brick and mortar to click and mortar through powerful online engagement. The programme shows how to choose the best tools for your needs and develop a strategy

oriented to your business goals. The discussion during the programme will help develop a social media process that is quantifiable, repeatable and improvable. New digital and social media platforms are coming up in the near future. Any strategy based on the concepts and methods in the programme can be adapted to take full advantage of them. The digital and social media strategy will be testable, controllable and fully integrated with broader goals and objectives of the company


  • Develop a framework to design effective digital and social media strategies
  • Formulate digital and social media plans to engage with consumers
  • Assess the impact of digital and social media strategies
  • Discover ways of connecting with new markets


  • Evaluating how companies can satisfy customer needs and lower customer acquisition and retention costs
  • Developing a transition plan from offline to online connect with the customers
  • Formulating an action plan for successful digital and social media policy
  • Allocating resources across different channels
  • Evaluating mobile platforms and their impact on marketing in the future
  • Organizational processes required to implement digital and social media strategies


  • Developing effective digital and social media strategies
  • Focusing on desirable outcomes related to vision, goals, objectives and metrics
  • Creating an action plan for your digital and social media strategies
  • Measuring and constantly improving your digital and social media strategies

Who should attend

Business leaders and managers with P & L responsibility, CMOs, product managers, marketing managers, online marketing and software development executives, consultants, digital and social media analysts


MNC Headquarter-Subsidiaries Relationships, Structuring and Managing Alliances and Joint Ventures, Issues In Managing Outsourcing, Role of Independent Directors in Company Boards , Managing and Sustaining Growth of IT Companies in India and Cloud Computing, Online Business Models and Strategies, ...
Dr. S. Krishna was a Professor in Information Systems and Quantitative Methods at the Indian Institute of Management Bangalore. He has worked closely with the Indian Software Industry since its early years and has pioneered several research and academic programs in close collaboration with the In...


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Detailed Description

Next dates

Feb 20—22, 2020
3 days
Bengaluru, India
INR 90000 ≈USD 1258
INR 30000 per day

How it works

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