Digital and Social Media Marketing Strategies

Indian School of Business (ISB)

Indian School of Business (ISB)

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Who should attend

Professionals responsible for executing digital marketing strategies and formulating new digital initiatives for their organisations

About the course

Digital has completely upended the world of marketing. Separating the hype from the opportunity is a key problem facing senior marketing leaders.This programme will show you how to stay ahead of the curve with digital. Most importantly, the programme will teach you how to preserve and grow your most important asset – your customers.

Key Learnings

  1. You will learn to test, analyse and measure, the success of your marketing efforts across channels

  2. You will also understand how to deploy AI and ML for better business outcomes

  3. You will learn how to grow your customers

Organisational Benefits

  • Enhance customer engagement and improve customer experience
  • Become competitive, smart and agile by staying adaptive to digital technologies
  • Arm your organisation with the tools to successfully drives digital strategies
  • Become competitive, smart and agile by staying adaptive to digital technologies
  • Market your products and services cost effectively with smart digital marketing tactics
  • Connect effectively with your customers online and across social media

Individual Benefits

  • Equip yourself with a diverse skill set improve customer experience and a sophisticated understanding of new media
  • Equip yourself with the ability to strategies identify new opportunities in the digital arena
  • Learn critical and creative thinking technologies skills to drive measurable business

Experts

Ravi Bapna

Dr. Ravi Bapna is the Curtis L. Carlson Chair in Business Analytics and Information Systems, Associate Dean for Executive Education and the Academic Director of the Carlson Analytics Lab at the University of Minnesota’s Carlson School of Management. Bapna''s expertise lies in helping companies le...

Amit Mehra

Professor Amit Mehra discusses how online and brick-and-mortar retail can coexist and thrive through multi-channel strategies. Professor Amit Mehra is an Associate Professor in Information Systems at the Jindal School of Management,University of Texas at Dallas and visiting faculty at ISB.

Videos and materials

Digital and Social Media Marketing Strategies at Indian School of Business (ISB)

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.