Digital and Social Media Marketing Strategies
Indian School of Business (ISB)
What are the topics?
Indian School of Business (ISB)
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Full disclaimer.Who should attend
Professionals responsible for executing digital marketing strategies and formulating new digital initiatives for their organisations
About the course
Digital has completely upended the world of marketing. Separating the hype from the opportunity is a key problem facing senior marketing leaders.This programme will show you how to stay ahead of the curve with digital. Most importantly, the programme will teach you how to preserve and grow your most important asset – your customers.
Key Learnings
You will learn to test, analyse and measure, the success of your marketing efforts across channels
You will also understand how to deploy AI and ML for better business outcomes
You will learn how to grow your customers
Organisational Benefits
- Enhance customer engagement and improve customer experience
- Become competitive, smart and agile by staying adaptive to digital technologies
- Arm your organisation with the tools to successfully drives digital strategies
- Become competitive, smart and agile by staying adaptive to digital technologies
- Market your products and services cost effectively with smart digital marketing tactics
- Connect effectively with your customers online and across social media
Individual Benefits
- Equip yourself with a diverse skill set improve customer experience and a sophisticated understanding of new media
- Equip yourself with the ability to strategies identify new opportunities in the digital arena
- Learn critical and creative thinking technologies skills to drive measurable business
Experts
Ravi Bapna
Dr. Ravi Bapna is the Curtis L. Carlson Chair in Business Analytics and Information Systems, Associate Dean for Executive Education and the Academic Director of the Carlson Analytics Lab at the University of Minnesota’s Carlson School of Management. Bapna''s expertise lies in helping companies le...
Amit Mehra
Professor Amit Mehra discusses how online and brick-and-mortar retail can coexist and thrive through multi-channel strategies. Professor Amit Mehra is an Associate Professor in Information Systems at the Jindal School of Management,University of Texas at Dallas and visiting faculty at ISB.
Videos and materials
Digital and Social Media Marketing Strategies at Indian School of Business (ISB)
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