Digital Analytics (DA)

IMD Executive Education

IMD Executive Education

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Who should attend

You are a manager who makes complex decisions in areas related to digital transformation and strategy, and would like to gain a stronger understanding of the underlying concepts behind big data and digital analytics.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

About the course

  • Understand big data and analytics, how they have evolved and what they mean for business in the future
  • Immerse yourself in the latest social media and mobile landscape trends
  • Evaluate your capabilities and strategies for data analytics
  • See how data analytics is impacting every aspect of your business and prepare your response

Drive better business insights with big data and analytics

Big data and analytics have pervaded nearly every aspect of our professional and personal lives. More importantly, the influx of these platforms has been very rapid, often blindsiding even the best managers and companies.

Until now, time and resources have been mostly dedicated to training data scientists and implementing analytics. Yet the strategic aspects of data analytics have been largely overlooked.

Digital Analytics (DA) is your chance to take a strategic, rather than a tactical perspective on big data and analytics.

You will leave the program with a new understanding of what big data and analytics can do for your business and how you can best utilize and allocate resources in these areas.

Explore your data analytics maturity

Digital Analytics introduces you to new techniques for data analysis, exploring the topics of big data and digital analytics.

You will learn the very latest techniques to analyse data and how to manage analytics and big data in your business to support your very own digital strategy.

Through a selection of hands-on exercises, you will have the opportunity to discuss the challenges that you face and exchange ideas with your peers and IMD faculty.

You will also take part in simulations, surveys and group work built on real life examples – exploring how businesses use data analysis techniques to plan and execute their strategies.

Agenda

Day 1

Winning digital business models from China's digital giants

Day 2

  • Program Overview
  • Importance of unstructured data
  • From big data to analytics
  • Advanced analytics models 1

Day 3

  • Guest lecture: Applying data analytics
  • Advanced analytics models 1

Day 4

  • Bayesian modeling
  • Intro to regression
  • Understanding your strategy

Experts

Mikolaj Jan Piskorski

Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation and the Dean of IMD Southeast Asia and Oceania. Professor Piskorski is an expert on digital strategy, platform strategy, and the process of digital business transformation. He works with companies ...

Goutam Challagalla

Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monito...

Amit Joshi

Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics. Previously an award...

Videos and materials

Digital Analytics (DA) at IMD Executive Education

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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