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About the course
- Understand big data and analytics, how they have evolved and what they mean for business in the future
- Immerse yourself in the latest social media and mobile landscape trends
- Evaluate your capabilities and strategies for data analytics
- See how data analytics is impacting every aspect of your business and prepare your response
Drive better business insights with big data and analytics
Big data and analytics have pervaded nearly every aspect of our professional and personal lives. More importantly, the influx of these platforms has been very rapid, often blindsiding even the best managers and companies.
Until now, time and resources have been mostly dedicated to training data scientists and implementing analytics. Yet the strategic aspects of data analytics have been largely overlooked.
Digital Analytics (DA) is your chance to take a strategic, rather than a tactical perspective on big data and analytics.
You will leave the program with a new understanding of what big data and analytics can do for your business and how you can best utilize and allocate resources in these areas.
Explore your data analytics maturity
Digital Analytics introduces you to new techniques for data analysis, exploring the topics of big data and digital analytics.
You will learn the very latest techniques to analyse data and how to manage analytics and big data in your business to support your very own digital strategy.
Through a selection of hands-on exercises, you will have the opportunity to discuss the challenges that you face and exchange ideas with your peers and IMD faculty.
You will also take part in simulations, surveys and group work built on real life examples – exploring how businesses use data analysis techniques to plan and execute their strategies.
Who should attend
This program is designed for managers and business leaders who make complex decisions in areas related to digital transformation and digital strategy and need to gain a stronger understanding of the underlying concepts behind big data and analytical techniques. You will explore the very latest developments in the world of Big Data and what these mean for you and your business, and crucially you will evaluate your capabilities to deploy analytics strategies into your business.
This program is not a statistical analysis course. This program is not recommended for executives with extensive data analytics experience.
Trust the experts
Mikolaj Jan Piskorski
Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation at IMD. He is an expert on why and how people use various online social platforms across the world, and how firms can successfully leverage social platforms to build social strategies. He applies m...
Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monito...
Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics. Previously an award...
Digital & Technology Transformation programs at IMD business school