Developing Your Personal Brand and Professional Image

American Management Association

American Management Association


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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.

Who should attend

Anyone who is interested in advancing their career by demonstrating more credibility, poise and presence in business interactions, team meetings, presentations and customer interactions both locally and internationally.

About the course

Advance your career and differentiate yourself with a distinctive presence.

Making a strong and favorable impression in business is far more than following a list of “do’s and don’ts.” You must perfect an authentic professional image—your own unique “brand”—that’s truly right for you and nobody else. Your image and brand need to benefit you not only in your organization but also in today’s culturally diverse world.

By attending this course, you’ll have the opportunity to assess your own image and see yourself as others see you. With expert coaching, you’ll begin to enhance and develop every aspect of your “professional presence”—one that will also help you to pursue your career goals with greater self-esteem and confidence.

How You Will Benefit

  • Understand the importance of branding yourself and why it is critical to your career
  • Appreciate the art of self-promotion
  • Improve your self-introduction and how you see yourself
  • Enhance your online and social media brand and reputation
  • Establish presence, confidence and credibility
  • Use your strengths, values, and passions to authentically be you
  • Be present in the moment and stay present
  • Carry yourself with confidence and do it naturally
  • Polish your personal brand with a professional appearance
  • Know the power of your body language and communication style

What You Will Cover

  • Building a compelling personal brand that can influence the direction of your career
  • Assessing and critiquing your current brand reputation
  • Promoting yourself using the four Ps of self-promotion
  • Exploring the three principles for establishing your personal brand image and influencing how others see you
  • Identifying your professional strengths and promoting them to gain credibility, visibility, and presence
  • Using strategies to manage your online brand and reputation
  • Elevating your perceived confidence by developing a personal style that works best for you
  • Maximizing your communication strengths by understanding your style as well as styles of others in order to apply the “Platinum Rule”
  • Making a good first impression
  • Developing a network and building strong relationships
  • Making an emotional connection with people
  • Understanding the impact your professional appearance has on your personal brand
  • Exploring the power of body language
  • Practicing the art of powerful communication
  • Creating your personal brand vision board focusing on steps that will grow your personal brand and advance your career


Learning Objectives

  • Apply the Principles of Personal Branding
  • Develop Strategies to Demonstrate More Credibility and Presence to Gain Influence Online and Offline
  • Evaluate Your Professional Image and Communication Style and Identify Your Strengths, Values and Passions

The Importance of Branding Yourself

  • Explain the Importance of Personal Branding and Why It Is Critical to Your Career to Be Able to Market Yourself’
  • Construct a Personal Brand Label Citing Your Strengths, Competencies, and Sources of Inspiration
  • Explain the Principles of the Four Ps
  • Practice the Art of Self-Promotion

Establish Presence and Credibility

  • Define What Presence Is and How It Affects Your Career
  • Be Clear About Your Strengths, Values, and Passions
  • Be More Present
  • Establish Your Credibility By Sharing Your Expertise, Speaking Up, and Volunteering

Align Your Online Presence with Your Brand

  • Establish a Positive Reputation Online and Offline
  • Consistently Support Your Brand Online
  • Avoid Reputation-Destroying Mistakes

Polish Your Brand Image

  • Create an Authentic and Powerful Brand Image
  • Understand How Your Appearance Has an Impact on Your Presence and How You Are Perceived at Work
  • Explore Power Poses to Change Brain Chemistry and Gain Personal Power

Practice the Art of Powerful Communication

  • Raise Your Confidence and Brand Awareness By Understanding Your Communication Style and Strengths
  • Identify Someone’s Communication Style and Use Word Power to Flex Your Communication Style to Sell Your Ideas
  • Apply Principles of Etiquette and Professionalism to Build and Maintain Personal Brand and Presence

Build Your Influence By Promoting Your Brand

  • Use Your Strengths to Chart Your Course and Grow Your Brand
  • Create a Brand Image Vision Board to Set Goals for Your Brand
  • Manage Your Personal Brand Image Now and in the Future

Videos and materials

Developing Your Personal Brand and Professional Image at American Management Association

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.