Developing Purpose-Driven Brands

Sauder School of Business

How long?

  • 1 day
  • online

What are the topics?

Sauder School of Business


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Who should attend

Senior leaders and managers from all parts of an organization, including marketing and communications. Representatives from the corporate, government and nonprofit sectors will all benefit from attending.

About the course

Harness brand power for good while driving bottom-line results

Are you a senior manager in the nonprofit, government or corporate sector who wants to build a purpose-driven brand that will create real impact?

This half-day interactive online workshop references key success factors from case studies around the world that demonstrate how to build authentic, purpose-driven brands that get noticed, turn empathy into real action and drive bottom-line results.

You will come away with tools to apply to your own organization that go beyond simply writing a nice mission statement. You’ll also get concrete, strategic action tips on how to increase engagement, competitive advantage and social and/or environmental impact – all at the same time.

Online program format

This facilitator-led online program is delivered over 3.5 hours, including two 10-minute breaks. The format is highly interactive, enabling you to network, brainstorm ideas, review case studies and engage in virtual breakout discussions with your peers.

Benefits for you

Develop a better understanding of how to:

  • Turn empathy into real actions that can drive bottom-line results
  • Discover shared values that are highly important to your key stakeholders
  • Craft a strategy that authentically encapsulates positive social purpose
  • Earn stakeholders’ trust and commitment
  • Live your values in your everyday business activities
  • Achieve both your purpose and profit goals

Program content

Module 1: Finding Deeply Rooted Common Values

  • Reimagining and developing strategy around social/environmental values

Module 2: Attracting Like-Minded Partners

  • Redefining partnerships and stakeholders, and identifying how they can support and amplify purpose-based strategies

Module 3: Being Prepared to Sacrifice Everything

  • Establishing trust and accountability as you “walk the talk” and set the implementation plan

Recap and Next Steps

Special features

You will have opportunities to review and reinforce the concepts you are learning by engaging in case studies and virtual breakout discussions.


Joanne Turner

Drawing upon almost thirty years of big brand experience, Joanne works in a spirit of collaboration, innovation and passion for a product, service or cause. She started her consultancy in 2008 to provide top-level brand management and strategic direction, without having to take on the higher cost...

Developing Purpose-Driven Brands at Sauder School of Business

From  CAD 995$808

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Thank you for your application

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.