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NUCB Graduate School of Management

Developing Entrepreneurial Culture

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This course covers core principles of innovative entrepreneurship. The concept of entrepreneurship varies depending on context. This course provides students with opportunities to: 1) learn about various concepts of entrepreneurship and innovation as well as skills and attributes essential for successful innovative entrepreneurs and 2) discuss and address issues that innovative entrepreneurs face through examining real world case studies.


The class will begin with an explanation of the concept of entrepreneurship (e.g., who is an entrepreneur and what is entrepreneurship; differences between necessity entrepreneurs or opportunity/innovative entrepreneurs; different kinds of innovation: Kirzner vs Shumpeter). The class will then move on to show examples of innovative entrepreneurs and examine how to analyze entrepreneurial activities and issues that entrepreneurs face and innovative strategies to address them. These topics are elaborated on by presenting case studies accompanied with class discussion.


The class will begin with a discussion about how to create innovators and/or innovative entrepreneurs, focusing on essential skills and attributes of innovators/innovative entrepreneurs. The discussions will touch on generic skills (e.g., critical thinking and problem solving; collaboration across networks and leading by influence; agility and adaptability, initiative and entrepreneurship; accessing and analyzing information; effective oral and written communication; and curiosity and imagination), differences between creativity and innovation, and elements for innovation such as expertise, creative-thinking, and motivation. The class will then discuss stories of innovators, including that of Kirk Phelps, a former Apple manager, who created the first iPhone. These topics are elaborated on by presenting case studies with accompanied with class discussion.


Dr. Hiroshi Ito is a Professor in Graduate School of Management at the NUCB Business School. Before coming to the school, he had worked as an education expert for UNESCO in Paris, France. He also worked for UNICEF (the Philippines), JICA (Ecuador & Paraguay), an educational NGO (Guatemala), a...
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