Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.
Who should attend
- (Level 2) Supervisor, Executive, & Emerging Managers
- (Level 3) New Managers
About the course
This is a practitioner-oriented seminar focusing on the thinking processes and tools needed to develop practical marketing plans to build sustainable competitive advantage for enduring customer loyalty and long-run profitability for the organisation. It provides a foundational approach to making customers buy repeatedly from you.
Benefits to You
By attending this program, participants will have acquired a practitioner’s thought process to help them methodically address the various components of a marketing mix and thus evolve a practical set of decisions which will form the marketing strategy to guide their company’s effort to protect their existing customers and win new customers.
This program helps them surface the issues and questions for which they will have to find the information and answers to. It does not provide the answers for an effective marketing strategy but rather an effective process to help them develop one.
- Aware of the thinking process and key components needed in developing a practical marketing plan
- Able to link the business unit strategy with each component of the marketing strategy
- Able to identify the relevant tools, techniques & thoughts for their marketing issues
- Strategic implications of marketing for business growth
Marketing analytical framework and tools
- Market analysis
- Customer analysis
- Competitor analysis
- Company analysis
- Competitive strategies
Strategic positioning and branding
Net Marketing Contribution
Implementation and control
Marketing ROI and metrics
Spencer Chan has over 30 years of professional experience and more than 23 years in marketing, that spans a spectrum covering fast-moving consumer goods, personal computers and consumer banking. Mr Chan brings with him a rich and diverse set of hands-on marketing experise. He has also worked ex...