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The Chartered Institute of Marketing

Developing Compelling Customer Value Propositions

Nov 26—27, 2019
2 days
Cookham, United Kingdom
GBP 1425 ≈USD 1818
GBP 712 per day
Mar 10—11, 2020
2 days
Cookham, United Kingdom
GBP 1425 ≈USD 1818
GBP 712 per day

How it works


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Full disclaimer.


This course is designed to ensure that you turn your offers into compelling ‘value propositions' and grow demand for your products and services. It will require you to think laterally about what you actually offer your chosen market(s) in order to capitalise on sales and marketing opportunities. This will help you build demand generation, pipeline, revenues and profits for your company.

Learning outcomes

  • Define and evaluate customer propositions.
  • Understand and apply key principles in developing customer propositions.
  • Work more effectively with other functions in the organisation to deliver successful customer propositions.
  • Align multiple customer contact points to ensure consistent delivery.
  • Evaluate and measure the effectiveness of propositions, both internally and externally.
  • Develop an understanding of, and the skills relating to, the formulation of compelling business cases – ensuring that propositions can be sold internally, before externally.

Who should attend

This course is for practitioners or managers whose role (or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer. It is likely that you will work as part of a dedicated or virtual team responsible for planning, business case development or implementation.


Gopal is a highly respected international B2B and B2C marketing, strategy and sales leader. He has spent over 20 years in senior global management roles in the telecoms, technology and media industries across Microsoft, Dell, Nokia, Cisco, Siemans and BT Group. Since graduating from Aberystwyt...

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