Developing an Effective Digital Content Strategy

Sauder School of Business

Sauder School of Business

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Who should attend

This program is for in-house marketing managers and other business leaders who want to maximize the efficiency of their content operations and leverage their digital content to drive business results.

About the course

Learn how to develop a digital content strategy that will help your organization get the most out of its content. Discover how a content strategy drives the entire content development process. Use key business, brand and target audience information to plan, create and manage content. Optimize your content so that it delivers a return on the resources you’ve invested.

What you will learn

  • Understand content strategy best practices and how to apply them in your organization
  • Develop a content strategy that supports your business goals and target audience needs
  • Use your content strategy to measure content effectiveness
  • Create better, more purposeful and relevant digital content and campaigns
  • Assess and update your content strategy over time
  • Improve your ROI on content development

Program Content

  • What is a content strategy?: content strategy vs. editorial strategy vs. content marketing strategy, “selling” content strategy to internal stakeholders
  • Content strategy best practices: how organizations are using content strategies effectively on websites
  • Developing your content strategy: identifying and addressing your target audiences, aligning digital content with business goals, communicating your brand attributes and key messages
  • Measuring content effectiveness: auditing your content, defining and using Key Performance Indicators (KPIs)
  • Content governance: when and how to review and adjust your content strategy

Special features

You will get hands-on practice in developing results-focused content strategies, and in using these strategies to assess and improve content. You’ll leave with a content strategy template you can use as a framework for developing your organization’s content strategy.

Experts

Tara Shioya

Tara is the principal of a content strategy consultancy that helps clients plan, create and manage content with purpose. A skilled facilitator, she specializes in delivering customized content strategy and web writing workshops to organizations with in-house content teams. She has worked with man...

Videos and materials

Developing an Effective Digital Content Strategy at Sauder School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.