Developing a Purpose-Driven Organizational Strategy

Sauder School of Business

What are the topics?

Sauder School of Business

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Who should attend

Managers and leaders from corporate, government and nonprofit organizations.

About the course

Turn empathy into actions that drive bottom-line results

No longer considered merely incidental, social and environmental values have become critically important to the way stakeholders perceive and support an organization and its brands.

This half-day workshop will help you incorporate values as a core element of your organizational strategy. Identify what your company stands for, and build an authentic, purpose-driven brand that stakeholders want to support. Apply tools to your brand that go far beyond writing a nice mission statement. Learn from real-world case studies for increasing engagement, competitive advantage and social and/or environmental impact – all at the same time.

Benefits for you

Develop a better understanding of how to:

  • Turn empathy into real actions that can drive bottom-line results
  • Discover shared values that are highly important to your key stakeholders
  • Craft a strategy that authentically encapsulates positive social purpose
  • Earn stakeholders’ trust and commitment
  • Live your values in your everyday business activities
  • Achieve both your purpose and profit goals

Program content

Module 1: Finding Deeply Rooted Common Values

  • Reimagining and developing strategy around social/environmental values

Module 2: Attracting Like-Minded Partners

  • Redefining partnerships and stakeholders, and identifying how they can support and amplify purpose-based strategies

Module 3: Being Prepared to Sacrifice Everything

  • Establishing trust and accountability as you “walk the talk” and set the implementation plan

Recap and Next Steps

Special features

You will have opportunities to review and reinforce the concepts you are learning by engaging in case studies and virtual breakout discussions.

Experts

Joanne Turner

Drawing upon almost thirty years of big brand experience, Joanne works in a spirit of collaboration, innovation and passion for a product, service or cause. She started her consultancy in 2008 to provide top-level brand management and strategic direction, without having to take on the higher cost...

Developing a Purpose-Driven Organizational Strategy at Sauder School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.