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IESE Business School

Develop Your Communication Skills: It's How You Tell Them!

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Develop your Communication Skills

Next dates

Jun 18—20
3 days
Barselona, Spain
EUR 3990 ≈USD 4450
EUR 1330 per day

Description

Discover how to speak powerfully and communicate effectively in a variety of contexts, capture the attention of your audience and make your body language work to your advantage.

Program Benefits

  • Learn how to successfully structure, design and deliver different types of oral presentations.
  • Explore the role of emotional and rational intelligence as a means of persuasion.
  • Make a memorable and lasting impact on your audience through the power of storytelling.
  • Examine the impact of non-verbal aspects of communication: authority, energy and audience awareness.

Content

Personal Assessment

Understand and develop your own communication style to become more effective and inspire those around you by assessing your own individual needs and objectives.

Content and Speaking Style

Effective speeches take time and forethought. Learn how to open and close speeches successfully, plan content effectively and enhance your speaking style so that you project authority, energy and audience awareness.

Nonverbal Aspects of Communication

Learn to control emotions such as nervousness and shyness in order to maximize personal self-confidence, gain credibility with the audience and achieve consistency between the verbal and nonverbal aspects of your message.

Discover the importance of first impressions and how to create positive connection between speaker and audience. Develop selfawareness and manage your own personal image by understanding gestures, expressions and appearance.

The Power of Storytelling

Understand the power of storytelling, a valuable skill that will help you transmit your vision, project or brand to any audience. Learn to draw upon your own personal experiences to make a memorable and lasting impact on others.

The Link Between Communication and Leadership Style

To become an effective leader, you have to become a great communicator. Communication styles are either inclined towards a detailed and argumentative approach or a persuasive and motivational one. Although most managers may find one or the other more natural, good speakers should be able to master both styles. The truth is that everyone should develop the skill of using the other style with some degree of effectiveness.

Four Speech Models

You will analyze four case studies that focus on world leaders with different leadership and communication styles: the inspirer, the negotiator, the persuader and the winner of arguments. Identify the “best practices” of these successful communicators to strengthen your own unique communication style.

Practical Tasks

During the program, you will be filmed making various types of presentations and will receive valuable feedback from peers and faculty members. The presentation styles include:

  • The rational-based speech, used for interviews, informal meetings and business presentations
  • The special occasion speech, aimed at persuading or inspiring others in times of crisis or
  • corporate restructuring
  • The visionary speech, designed to gain credibility and obtain buy-in for your project or idea

Methodology

The”Develop Your Communication Skills: It’s How You Tell Them!” program merges highly dynamic and interactive teaching methods, including video recordings, individual feedback sessions, classroom discussions, lectures and practical exercises. Participants are divided into small groups and grow as communicators in a positive and enriching learning environment.

Who should attend

The”Develop Your Communication Skills: It’s How You Tell Them!” program is designed for managers who aspire to become better communicators and develop a style that fosters commitment among team members and stake holders. Professionals who lead large teams, manage client relationships or hold customer-facing roles will find this program particularly beneficial.

Experts

After his graduation in Law, Yago de la Cierva has dedicated all his professional life to the four branches of communications: journalism (he founded and directed the international TV news agency ROMEreports), corporate communication, university teaching and as a crisis consultant, with particula...
Conor Neill is President of MLK Events. Conor is a serial entrepreneur, writer and keynote speaker. He has founded 4 companies, raising capital, hiring teams and reaching over 10M euros in sales. He spent 6 years creating a revolution in private jet travel with his company Taxijet. He has investe...
Maty Tchey has over 28 years of experience as a professor in areas such as communication techniques, the art of rethoric, public relations and business protocol for both private and public sector institutions at a European level. She has been a judge for the National League of University Rethoric...

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