Determining the Value of Customer Preferences Using Conjoint Analysis

Rady School of Management

What are the topics?

Rady School of Management

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is appropriate for managers engaged in market research, new product/service development, pricing decisions, as well as those at the receiving ends of analyses based on such methodologies.

About the course

Today’s business world is competitive, data driven, and is not forgiving of hand-waving in the boardroom. Managerial decisions are to be based on hard data. In this module we explore methodologies that enable the quantification of customer value, preferences, and of market opportunities. Using cutting edge applications of conjoint analysis we explore the design, implementation, analysis, post-analysis what-if simulations and predictions needed to shed light and provide accurate answers to complex business questions. We also discuss how to interpret such results.

Experts

On Amir

Research Areas Marketing strategy Consumer behavior Pricing Judgment and decision making Risk and uncertainty Behavioral economics Business analytics Industry Areas High-tech Biotech Defense Amir''s research focuses on using psychological and economic principles to identify successful strate...

Determining the Value of Customer Preferences Using Conjoint Analysis at Rady School of Management

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.