Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking

Columbia Business School

What are the topics?

Columbia Business School


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Who should attend

Design Your Innovation Blueprint is designed for mid- to upper-level executives who have been charged – formally or informally – with creating a culture of innovation in their organizations and translate it into a sustainable practice that supports the business strategy and translates into quantifiable top-line and bottom-line results.

About the course

To be truly effective, innovation has to be pervasive and consistent in an organization. Design Your Innovation Blueprint will help participants learn how to plan, develop, and implement self-sustaining innovation for your organization.

Specifically you will learn:

  • The role of an “Innovation Architect,” responsible for structuring innovation into organizations, including how to design and then manage innovation processes
  • Tools and principles for innovative thinking, to help people look at everyday issues with fresh eyes, delivering inventive solutions
  • How to inspire colleagues and team members to be more innovative through assisting them in a practical way
  • Best (and worst) practices in innovation through networking with business leaders from around the world who deal with the complex challenge of navigating their organizational innovation culture
  • What is needed to ensure that innovation will be self-sustaining in your organization and will not be marginalized to “flavor of the month” status

This is a hands-on three-day program that will help you generate creative solutions to problems – solutions that are both novel as well as useful – and help you develop an action plan for successful innovation planning and programs.


In this program, you'll learn Systematic Inventive Thinking – a practical approach to creativity and invention.

At the end of the three-day program, you will:

  • Be confident that you know exactly what you need to do to advance the innovation agenda in your company.
  • Employ a variety of tools in your toolbox that you can use and apply to arrive at new and innovative solutions.
  • Transfer this knowledge to others in your company and that it won’t be at the level of a black box that only you can decode
  • Reinforce your own activities by steps that have been successfully applied elsewhere.
  • Embed a common language of innovation in your organization that will foster innovation within the constraints and capabilities of your company.
  • Make your company more innovative - not just as a declarative vision, but through a very concrete path to take you there. This approach involves routine application and practice to facilitate immediate design and implementation of processes that were previously thought beyond reach.

Program Structure

Throughout the Design Your Innovation Blueprint program, participants will apply what they have learned to a real-world project.

The program will have a highly practical orientation; after 3 days, you will enhance your innovation management skills, and be ready to immediately apply innovation within your business.

All sessions during the program will take place in an interactive format. Faculty includes both academics and practitioners who will provide an overview of the topic as well as the most recent research in the area and set up an environment for discussion using a case, an exercise, or a simulation.

Throughout the program, participants will also work on developing new ideas in their chosen category using different techniques and tools as well as screening these ideas by running them through different filters. In addition, on-site coaches will guide participants through the program.

Sample Session Titles:

  • Designing Your Innovation Plan
  • Internal Innovation: What it Takes to Make your Company More Innovative
  • External Innovation: Open Innovation
  • The Voice of the Customer and Design Thinking
  • Innovation through Behavior Change and Incentives
  • Monitoring, Measuring and Managing Your Innovation Process
  • Idea Screening and Implementation


Jacob Goldenberg

Jacob Goldenberg is a professor of Marketing at the School of Business Administration in the Hebrew University of Jerusalem, and a visiting professor in the Columbia business school and in IDC. He received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Busin...

Gita Johar

Biography Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. She served as the school’s Senior Vice Dean from 2011 to 2014, as the inaugural Vice D...

Ran Kivetz

Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair.  Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation.  His experie...

Olivier Toubia

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation (including idea generation, preference measurement, and the diffusion of innovation), social networks and behavioral economics. He teaches a course on Customer...

Yoni Stern

Yoni is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of th...

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Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking at Columbia Business School

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

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