Design Thinking: Unleash Organizational Potential

Carlson School of Management

Carlson School of Management


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Who should attend

  • Mid-level leaders with P&L or significant functional responsibility
  • Senior leaders, VPs, directors, and executives

About the course

Design thinking is a human-centered approach to problem-solving that helps people and organizations become more innovative and more creative. Design thinking course participants will learn how to innovate and strengthen existing business strategies using the design thinking methodology.

Developing a culture of innovative helps organizations solve complex problems--even in industries that aren't traditionally seen as innovative. Learn to unleash the creativity and innovation that drive result by using design thinking. When design thinking becomes part of strategy, it can result in real competitive advantages. Design-led companies such as Apple, Pepsi, Procter & Gamble and SAP have outperformed the S&P 500 by an extraordinary 211%. In this design thinking course, participants will learn how to use design thinking to fuel their own organization's productivity and growth.

The course kicks off with a hands-on learning experience from the renowned Brave New Workshop. Participants will practice series of activities derived from the world of improvisation which will help them learn fundamental behaviors and attitudes that fuel innovation. The exercises focus on The Big 5: listening, deferring judgment, reframing, declaring and jumping in. This custom experience is appropriate for business audiences and based the Brave New Workshop team's 20 years of experience partnering with Fortune 500 companies.

Coursework then pivots to an in-depth session on design thinking and strategy. Participants will benefit from the Carlson School faculty’s expertise in business strategy as they pick up tools and templates with which they can approach their own organizational challenges.

Design thinking course participants will spend their second day gaining the perspective of an industry expert who helps lead organizations through innovation initiatives. Kristin Pardue, CEO of Reve Consulting will walk participants through a design thinking boot camp, where they'll examine case studies and practice problem-solving within a design thinking framework. The program includes a panel discussion and Q&A with business executives who are working through business challenges and experiencing success with the design thinking approach. At the conclusion of the course, participants will develop an organization-specific action plan to apply what they've learned.

Key Benefits

  • Understand design thinking key concepts and processes
  • Apply customer-focused innovation concepts to everyday work and leadership challenges
  • Practice solving business problems by applying a design thinking approach
  • Increase self-awareness to confidently approach the risks associated with innovation
  • Help colleagues and stakeholders understand and value innovation and how it links to strategy
  • Reflect on the experiences of panelists from the business community who have applied and scaled design thinking within their organizations


Daniel Forbes

Education BA 1992 Politics, Economics, Rhetoric & Law University of Chicago PhD 2000 Management & Organizational Behavior NYU Stern School of Business Expertise Strategic decisionmaking New venture strategy Corporate governance Social psychology of entrepreneurship Innovation proce...

Elena Imaretska

Elena Imaretska works at the intersection of arts, business and innovation. She is Chief Innovation Officer for the corporate speaking and training business of the Brave New Workshop. Elena spends her days managing programs that focus on the human side of innovation, and specifically the behavior...

Kristin Pardue

Kristin Pardue is the Co-Founder and CEO of Rêve Consulting. She is a corporate veteran, entrepreneur, and social change leader. Kristin spent the first two chapters of her career working for General Mills, General Electric, and Carlson in finance, operations, and strategy roles. In 2009, she fol...

John Sweeney

John Sweeney is the owner of the Brave New Workshop Comedy Theatre in Minneapolis, MN. It is the oldest satirical comedy and improv theatre in the U.S. In addition to being a comedian, John is also a keynote speaker, corporate trainer, and author of four books. For more than fifteen years, John a...

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Design Thinking: Unleash Organizational Potential at Carlson School of Management

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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