Who should attend
Designed for managers who want to explore the principles of design thinking and how a human-centered approach to innovation can transform their organization, this course will benefit organizational leaders from the public and private sectors, including those in finance, engineering, technology and administration, as well as healthcare, education and social nonprofit causes.
About the course
Faced with growth or development challenges, most managers dive headfirst into the search for inventive solutions. But creative roundtables, brainstorming sessions, and other traditional attempts to conjure inspired ideas typically fall short. Discover your creative potential. Learn a proven, structured approach to invention — a truly systematic process for ideation — to spark workplace creativity.
At a Glance
In this five-week, project-based course taught by Darden Professor Jeanne Liedtka, internationally recognized leader in design thinking, you'll lay the groundwork for great ideas, strengthen your innovation mindset and learn research techniques that jumpstart your team's potential for new and inspired ideas. Expect to focus 5-8 hours per week on coursework.
Creative solutions for the future begin with thoughtful insights into the present. This introduction to the design thinking process asks you to identify a human-centered problem to solve and begin as designers do - with the here-and-now needs, desires and behaviors of those who need innovation the most.
You'll craft and carry out a research plan that answers the question "What is?" and follow a guided process of gathering and identifying important insights about the needs and wants of others. You'll use this information to identify the attributes of an ideal solution and hear stories of design thinking at work to inspire ideas for moving your organization forward.
Accelerate Your Skills
- Approach real-world problems from the point of view of your target audience, no matter how different your perspectives typically are
- Discover the business and social challenges most likely to yield fruitful ideas
- Develop an action plan for research and gather feedback for your unique challenges
- Identify important insights into the needs and wants of others using human-centered and customer-centric tools like journey mapping
You'll walk away from Design Thinking Part I: Insights to Inspiration with:
- The ability to work better with fewer resources by leading a lean research process that sparks creative innovation
- A toolbox of skills to systematically research key markets and pinpoint the territories with highest potential for innovation
- First-hand knowledge and practical application examples from veteran designers
- A deeper understanding of how exactly to identify, map out and research business and social situations
- Stronger creative muscles to help you solve work and life challenges
Education : B.S., Boston University; MBA, Harvard University; D.B.A., Boston University Jeanne M. Liedtka is a faculty member at the University of Virginia''s Darden Graduate School of Business and former chief learning officer at United Technologies Corporation, where she was responsible for ov...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.