Who should attend
Although there are no formal education or background requirements, this course is designed for executives who meet the criteria below. While we strongly encourage global participation, please note that all courses are taught in English. Proficiency in written and spoken English is required.
About the course
We live in a fast-changing world where strategic innovation is key to business survival and success. Over the past decade, design thinking has emerged as the overarching method for innovation that strives to enhance and migrate value to end users in order to maintain brand loyalty while sustaining company competitiveness. Still, as the complexity of organizational problems grow, so do the challenges associated with innovation management and the questionability of expected results.
This course provides an overview of design thinking, and focuses on the frameworks and tools needed to effectively apply this method to uncover compelling, innovative solutions to complex problems. We will review and discuss theories, practices and methods of design thinking, and learn to sprint through the five stages of the design thinking process: empathizing, defining the problem/challenge, ideating, prototyping and testing. We will also identify collaborative team dynamics that need to be mastered for this process to succeed, and practice these concepts to gain deeper insight to its requirements and challenges. This course presents two interlinked opportunities: first, to learn the theoretical foundation of design thinking as an innovation strategy; and second, to apply the key practices associated with successful design thinking implementation.
Design Thinking Principles
Learn the conceptual models and practices used in design disciplines
Assess and address user and organizational adoption barriers of innovative designs
Lead complex and unstructured challenges in creative and collaborative settings
Anat Lechner is a Clinical Associate Professor of Management and Organizations at NYU Stern. Professor Lechner earned her Ph.D. in Organization Management from Rutgers University in 2000. She is also the recipient of the GE Teaching Excellence award. Professor Lechner's research focuses on how o...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.