Who should attend
Design Thinking is ideal for executives who want drive innovation by deeply understanding their customers and rapidly testing ideas. These methods can be used in any industry or business model, including SaaS and B2B.
About the course
Design Thinking: Innovation Strategy for You and Your Organization is a collaboration between the Columbia Entrepreneurship Design Studio and Columbia Business School. Participants will learn how to use the methods and mindsets of design to drive customer-focused innovation in their own organizations.
The past few months have seen so much change. Consumer needs are radically shifting. The nature of work and collaboration is fundamentally different. With all this change now is the time to innovate. However, many innovation efforts in business stall because the organization loses touch with the core needs of their current and potential customers. Fortunately, human-centered design can help organizations be much more responsive to the ever-changing needs of customers. The methods and mindsets of design have a proven track record of driving collaborative innovation across multiple industries.
This program uses experiential learning to teach design techniques through repeated practice. Case studies of human-centered design in action reinforce the core lessons. Executives will learn by doing. All participants will identify a design project in their organization and work to address it.
Design Thinking will teach you the basic skills needed to implement a design process in your organization. We focus on mastering our four-step process while learning a number of supporting design methods along the way.
By the end of the three days, participants will be able to:
- Draw out key insights through customer interviews
- Reframe complex problems into actionable challenges
- Generate novel ideas through creative, collaborative brainstorming
- Rapidly prototype and test new ideas
- Evaluate the aspects of their work environment that support and hinder creative work
- Lead teams through a creative process
Participants learn a human centered design process by working through two design projects. Each project is hands-on and team based. All participants will experience our four-step process: Explore, Reframe, Generate, and Prototype. The instructors introduce core design concepts through short lectures and case studies. The new methods are immediately put into action. The program concludes with participants scoping a design project to complete back at their organizations.
Week One: The first day introduces fundamental concepts of design and immerses participants into a style of working that promotes creative innovation. On day two, participants — with faculty guidance — will identify actionable design project in their home organizations. By the end of the week one, participants will identify and analyze key stakeholder needs.
Week Two: The project continues as participants begin brainstorming potential solutions in the generate step. They then select two or three ideas and build them out and test prototypes. After completing the four stage design process, we focus on creating a compelling story that richly describes the problem to be solved and how the current solution addresses that problem. The program concludes with best practices of applying design thinking in organizational contexts.
Adjunct Assistant Professor of Industrial Engineering and Operations Research, Columbia Business School Designer in Residence at Columbia Entrepreneurship, Innovation, and Design Founder, The Columbia Entrepreneurship Design Studio Adam Royalty specializes in helping teams use human-centered d...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.