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USC Marshall School of Business

Design Thinking for Strategic Innovation

Mar 4—5, 2020
2 days
Los Angeles, California, United States
USD 3250
USD 1625 per day

How it works

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Description

Nurture your inner creative potential and rethink how you approach work challenges with this two-day Design Thinking for Strategic Innovation program. Learn to understand tools and techniques to create new market opportunities by changing value propositions and business models, as well as to assess the economic impact of different business model choices. You will learn how firms engage in strategic and business model innovation to develop game-changing strategies that disrupt industries, create new market opportunities, and break away from your competition.

What You Will Learn

Participants will understand tools and techniques to create new market opportunities by changing value propositions and business models, as well as to assess the economic impact of different business model choices.

  • Understanding the tools for strategic and business model innovation
  • Understanding the logic of opportunity creation through blue-ocean strategies
  • Applying the practices of design thinking for opportunity discovery and business model innovation

Teaching Method

Using case studies, current business articles, in-class exercises, interaction and small group projects, our faculty will lead you to focus on the key knowledge and skills you need to understand and apply concepts to your organization's activities.

Who should attend

This program is for managers, directors and executives with at least five years of experience.

Experts

Ralph B. Thomas Professor of Business Ambassador Clarke Centennial Fellow PHD, New York University: Stern School of Business MBA, University of Houston: Madrid School of Business, Spain JD, Sophia University, Bulgaria -- with Honors Dr. Violina Rindova is the Ralph B. Thomas Professor of ...