Design Thinking for Strategic Innovation

USC Marshall School of Business

How long?

  • from 2 days
  • in person

USC Marshall School of Business

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Who should attend

This program will benefit all managers, directors, and executives who are responsible for formulating or driving corporate strategy. This program is ideal for learning to tackle organizational challenges.

About the course

Gain hands-on experience nurturing your creative potential while learning to innovate. Organizations increasingly look for innovative personnel to develop new products and services, but creating entirely new markets, delivery systems, and organizational processes and competencies.

Design thinking has emerged as a novel methodology for developing really novel products, processes, strategies, and business models. This new way of organizing work leads to extraordinary improvements. Its effectiveness is based on the clear focus on user needs and experiences, and the iterative experimentation to discover new solutions and opportunities.

Learning objectives

  • Become familiar with the logic of strategic innovation
  • Understand the elements of the business model canvas and how they can be designed
  • Learn and experience the practices of design thinking
  • Appreciate the opportunities and challenges associated with applying design thinking in different organizational contexts

Teaching Method

This program is run in a small classroom setting that gives you frequent one-on-one access to USC Marshall faculty. Using case studies, current business articles, in-class exercises, small group projects, our faculty will lead you to focus on the key knowledge and skills you need to create new market opportunities.

Experts

Violina Rindova

Ralph B. Thomas Professor of Business Ambassador Clarke Centennial Fellow PHD, New York University: Stern School of Business MBA, University of Houston: Madrid School of Business, Spain JD, Sophia University, Bulgaria -- with Honors Dr. Violina Rindova is the Ralph B. Thomas Professor of ...

Design Thinking for Strategic Innovation at USC Marshall School of Business

From  $3,250

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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