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Kelley School of Business

Design Thinking for Service, Innovation, and Problem-Solving

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In this one-day executive course from Kelley, you’ll practice various design thinking methodologies and discover how to apply them to a range of business challenges.

Innovation doesn’t come from a silver bullet, but it can come from design thinking.

In a world where keeping up with the competition—and outpacing them—requires complex problem-solving, large organizations have been slowly placing design thinking at the center of business strategy, innovation, and organizational culture.

But there’s a big question in play with all of this, and it’s one that a recent Harvard Business Review article suggests managers are routinely asking: when should design thinking be used, and how can it really add value to any given scenario?

Learn how design thinking can address your most pressing challenges.

From increasing product visibility to improving customer service, this course will explore how and when design thinking can help you lay the groundwork for great ideas and powerful results.

Working in a small team, you’ll practice various design thinking methodologies and apply them to a range of business challenges. In doing so you’ll strengthen your innovation mindset and learn proven tactics for jumpstarting new and inspired ideas.

Learning outcomes: what you'll take back to the office

In this one-day course, you will:

  • Learn how the fundamentals of design thinking can improve organizational performance
  • Distinguish the differences between good and bad design
  • Adopt a human-centered design mindset
  • Practice a systematic, proven approach to design thinking
  • Explore a range of design thinking tools like ethnographic research, persona development, journey mapping, and prototyping
  • Discover how low-fidelity prototypes can turn abstract ideas into testable, user-approved solutions
  • Identify opportunities within your organization that are well suited for design thinking methods and those better suited for traditional analytical problem-solving tools

Who should attend

Regardless of your organizational role (marketing, finance, engineering, technology, or administration) this course is for any manager or employee who wants to:

  • Develop a toolkit and mindset that will enable you to move from thinking to doing within your organization
  • Build personal and team skills that allow creativity and innovation to flourish
  • Sort through concepts and ideas to identify those with a “wow” factor


Areas of Expertise Lean Manufacturing, Continuous Improvement, Organization Change, Operations Strategy & Management, Supply Chain Management, People Development, Action Work Outs/ Kaizen Events Academic Degrees MBA, Indiana University BS, Mechanical Engineering, Rose-Hulman Institute of ...
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