Who should attend
This program is designed for leaders in both commercial and social sectors who want to bring their organizations to the forefront of innovation and be more successful at problem-solving. It’s especially helpful for those who need to lead teams and cross-functional units in problem-solving initiatives and next-level growth ideation.
About the course
Get hands-on experience using design thinking’s practical, human-centered approach and process for uncovering creative insights to develop new solutions and drive innovation.
Break through your messiest business problems and innovation challenges with a practical approach to uncovering creative insights and new solutions.
- Decrease the risk and costs of your organization’s projects.
- Gather insights from your customers/stakeholders to test assumptions early and prototype new concepts.
- Develop solutions that improve profits, efficiency, and customer satisfaction.
In Design Thinking for Innovative Business Problem Solving, you’ll bypass artistic abstraction and use design as a practical, everyday process to spur innovation and organic organizational growth.
- Learn how designers use big-idea thinking to make faster and smarter progress toward their goals-and how you can do it without strong intuition or a creative bent.
- Discover why traditional critical reasoning can actually increase the risk of innovation and cost of problem solving.
- Practice learning launches to make quick, meaningful decisions about moving new concepts forward.
- Reduce the new launch unknowns to a concrete list of challenges you can solve with existing resources.
- Generate new offerings and services based on the needs and suggestions of your customers/clients.
There are no prerequisites for participation. Advanced preparation includes case study readings. The selected case studies will be sent prior to the program for all participants to read and prepare for discussion on the first day of the course.
Outcomes & Impact
- A 15-step process designed to solve one of your
- real-life challenges
- A disciplined approach to brainstorming and the 10 steps to follow to get new ideas off the whiteboard and into production
- Ways to resolve conflict during ideation and growth and adapt your design process when business conditions demand it
- Ways to road test the growth potential of new ideas so you can minimize the risks and maximize the rewards inherent in growth and change
- Stronger innovation skills and the ability to enhance them in others
- Four communication aids that translate design thinking into your organization’s established project management process
Education : B.S., Boston University; MBA, Harvard University; D.B.A., Boston University Jeanne M. Liedtka is a faculty member at the University of Virginia''s Darden Graduate School of Business and former chief learning officer at United Technologies Corporation, where she was responsible for ov...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.