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ESADE Business School

Design Thinking for Business Innovation

Design Thinking for Business Innovation
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in partnership with Aalto University

Intensive program that will give you the skills to design new solutions that create value for the customer and your business. Design Thinking combined with business models provides effective tools for corporate innovation and transformation.

Why do I need this program?

ESADE Business School and Aalto University Executive Education have partnered to create a truly unique immersion program offering exciting new approaches to innovation that provide novel solutions to the challenges facing businesses today.


Get new tools and methodologies to...

  • Generate and implement cross-company innovation – at all levels
  • Understand and meet customer needs
  • Quantify value propositions and increase the effectiveness of sales presentations
  • Accelerate knowledge flow within your organization
  • Quickly develop powerful prototypes
  • Maximize value creation and value capture
  • Capture insights, promote creative and critical thinking, and drive business model design
  • Conceive and execute agile strategies that link innovation to growth


Design Thinking is a methodology for practical creative resolution of problems with a view towards an improved future – whether in terms of innovation, strategic capabilities, processes or even management.

Design Thinking combined with business innovation methodology forms a powerful and actionable approach to innovation.

The Design Thinking for Business Innovation program from ESADE Business School and Aalto University Executive Education will take you on a seven-day deep dive into its goal-oriented and actionable methodology, and show you how to make it work.


  • Kick-off Module
  • Discovering Design Thinking Methodology
  • Creating and Understanding Customer Value
  • Developing Powerful Prototypes
  • Exploring Solutions though Experiments
  • Designing Innovative Business Models
  • Bring to Market and Scalling-up
  • Solving the Execution Challenge

Who should attend

Design Thinking for Business Innovation is for corporate leaders and senior executives responsible for strategy, marketing, sales or innovation. Participants share the goal of integrating cutting-edge creative practices into their business processes and corporate structures.


Education Doctor Dirección de Empresas. Universidad de Navarra Ph.D. in Management. IESE Business School Bachelor in Business Administration. Universidad de Navarra Areas of interest Growth Strategies Innovation Management Digital Transformation Business Models Biography Dr. Luis Vives ...
Education M.S.c. in Economics. Turun kauppakorkeakoulu Areas of interest Innovation Management Design thinking Exploration and experimentation in innovation Biography Lotta Hassi is a lecturer of innovation in the department of Operations, Innovation and Data Sciences. She has over 10 y...
Mikko Koria is Professor of Design Innovation and Director of the Institute for Design Innovation in Loughborough University London, and Visiting Professor at Aalto University. Dr. Koria has a career that spans over twenty-five years of professional management, practice and research in the priva...
My work focuses on turning ideas into improvements and innovations. In developing the Design Factory, I have worked with a wide range of stakeholders for building support for interdisciplinary academic efforts, teaching development skills, and designing user-centered solutions to complex problems...
Specialties: design methods, creativity/ideation tools and practices, concept development, development processes, user-centered product development, qualitative research, action research
Telefonica alumni, I left the company in March 2017 to break the inertia and build my own ventures in areas related to education, innovation, cultural change and people growth. Passionate about education, I started my first school ( in March 2017. One year later we launched The...
Independent service design consultant based in Barcelona working in collaboration with international agencies and educational institutions in the creation of future services. Teacher and lecturer of service design in academia and corporate trainings, for both business and design audiences. Ex...


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