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About the course
Designed as a rapid immersion delivering maximum value for attendees, this course focuses on crucial concepts essential to gaining deeper insights into customer behaviors, decision points and actions.
Translate insights into understandable and usable conclusions, and define key customer challenges. Through a hands-on, project-based experience you will generate ideas and prototypes to solve customer problems, and design experiences that respond to a customer-driven world. Come away with practical knowledge you can put to use immediately. Examples from many different contexts will be discussed in class, including for-profit & not-for-profit, product-based and service-based, entrepreneurial and large corporate organizations.
Infusing a human-centered design approach propels organizations to become better and more consistent at creating and implementing innovative ideas.
Two-day Concentrated Program
Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour networking lunch included.
Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.
- Discover the key stages and components of a Design Thinking framework to apply in organizations that desire a more reliable and sustainable approach to innovation
- Develop well-honed problem definition statements that significantly enhance idea creation in teams
Trust the experts
Biography Dr. Stephen Walls received his BBA in Marketing from Texas A&M University and his MBA and Ph.D. from The University of Texas at Austin. He teaches a wide range of marketing courses in McCombs'' undergraduate and graduate programs, including Principles of Marketing, Strategic Brand ...