Design Thinking & Entrepreneurship

HKUST Business School

HKUST Business School

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Who should attend

C-suite executives, managers and business owners (especially startups) who are responsible for innovation, new products or services, and transformation; leaders who would like to improve their abilities to achieve well-thought-out solutions.

About the course

What is design thinking? How to uncover the creative opportunities, goals and constraints are important to executives, business owners and startups. Design thinking and entrepreneurial mindset help leaders to cultivate new ideas, generate impactful and desirable solutions in order to stay relevant to the changing market for success.

The design methodology is arguably even more applicable to startups or if you are starting a new project within a large and mature corporation, where both time and resources are limited. It gets even more complicated if there are cultural and human factor constraints. In this program, we seek to look at design thinking with a more humanistic approach, especially in the region, with real life applications.

Program Objectives

From concept to practice, participants should gain practical knowledge –

  • How to develop entrepreneurial mindset in order to match the needs and create customer value and opportunities
  • Address the challenges in the process of design thinking and the ways to overcome them
  • Understand the design thinking process, its lessons learned, mistakes made, and ratifications taken, with real life examples of startups

Program Benefits

Through this program, you will learn the followings:

  • The fundamentals of the Design Thinking process and entrepreneurial mindset
  • Detailed and pragmatic methodological approach to achieve best results
  • Real life examples of startups and their experiences
  • The ways to innovate from within an organization or company
  • Application of the Design Thinking process in your own business case
  • Upon completion of the program, participants will receive a certificate of participation issued by HKUST Business School.

  • Program Content

  • Principle of a Design Thinking Process

  • Paradigm Shift Necessitated by New Digital Transformation

  • Use of Data and Artificial Intelligence for Better Insights

  • Developing and Maintaining KPI's:

    • How to measure success?
    • What to do when facing obstacles?
  • Using Design Thinking and Tools in Your Organization - whether you are a Startup and or a more Established Enterprise/Company

Experts

Rong Zheng

Academic qualification PhD 2009 New York University, Information System M.Sc. 2002 Northeastern University, Computer Science B.Sc. 1999 Northeastern University, Computer Science ACADEMIC AND PROFESSIONAL EXPERIENCE Associate Professor, Hong Kong University of Science and Technology, 2017-pres...

Videos and materials

Design Thinking & Entrepreneurship at HKUST Business School

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Entrepreneurship

During the Entrepreneurship courses, you will meet a number of experienced businessmen who will share their experience and strategies for building successful and profitable companies. You will also gain practical skills in drawing up a business plan,...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.