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About the course
What is Design Thinking and why is it business’s next best competitive advantage?
Design Thinking is a proven problem solving process that offers a unique approach to the world of design and is based on the premise “to fail sooner in order to succeed faster.” Design thinking “is a core axiom in the field of innovation design,” a process attributed to David Kelley, founder of IDEO and “is very popular with engineers, industrial and process designers, and creative folks.”
Bryant’s Design Thinking Certificate consists of a series of design thinking workshops, that when completed will provide an innovative and contemporary approach to the world of design.
Identify New Potential Markets and Products
Increasingly, organizations of all types and size, have adopted many practices from the field of design to enhance their innovation capabilities and identify potential new markets and product developments. Design thinking does not just represent a concept. Design thinking is both a mindset and a process. It refers to a systematic process for structuring a problem, gathering information, and generating creative alternatives or solutions. There are many innovative products that we use every day, such as a computer “mouse,” household dusting products and fabric sprays that freshen your furniture fabric. These are a few examples of innovative products that were created using the design thinking process.
Benefits of Design Thinking
Thinking like a designer can transform the way you approach your world of work when imagining and creating new solutions regardless of industry type. Design thinking gives you faith in your creative abilities and a process to take action when faced with a difficult challenge. It is “human centric.” It begins by understanding the needs and motivations of people and consists of a process centered on three key features to promote the development and implementation of creative ideas:
Inspire: Methods for understanding the needs and behaviors of those who use a particular product, service, process, or technology.
Ideate: A method for brainstorming that generates creative options.
Implement: A process of rapid prototyping “fail sooner to succeed faster.”
Bryant’s Design Thinking Certificate Program
Bryant’s program includes a highly interactive and engaging simulation focused on providing detailed understanding of each phase of the human-centric design process. You will learn about the innovation process in a true learning by doing mode. Specifically, through the design thinking simulation you will learn about three key elements or building blocks for creating new innovations in any field: inspiration, ideation, and implementation.
Bryant’s program is comprised of four specific workshops designed to help you understand the way in which the design thinking process differs from the usual way that organizations might conduct product development and improvement efforts.
- Innovation and Design
- Prototyping and Story Boards
Upon Completion You Will Learn How To:
- Conduct observations of users in their natural environment so as to understand opportunities for new product development or enhancement
- Study extreme users as part of the insight generation phase of design thinking
- Conduct effective brainstorming sessions with a team of individuals/experts
- Engage in effective and rapid low-fidelity prototyping as well as small-scale experiments to test their ideas, learn, and adapt
- Analyze strategic design initiatives for benchmarking best practices
- Implement a pilot program for applying design thinking to their own work
Bryant’s Design Thinking Certificate is an intensive, experiential and highly interactive learning experience. We utilize activities-based learning with applied best practices to facilitate a comprehensive learning process, enabling participants to apply what they have learned immediately. You will learn, understand and practice how to solve problems, think outside the box and collaborate, utilizing this unique and highly effective systematic approach.
Who should attend
There are no pre-requisites to attend this program as it is designed for any individual who wishes to learn how to think and solve problems or pursue a position in any field from manufacturing to entrepreneur. It is scalable to any level within an organization, from individual contributor to manager or executive and as a corporate sponsored “group” program.