Design Thinking and Innovation for Business

National University of Singapore

How long?

  • 2 months
  • online

National University of Singapore

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Reviews

Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
FREE
Individual needs analysis

Who should attend

This programme is suited for individual contributors, department heads, directors and business leaders who are responsible for driving innovation to solve business problems or enhancing the culture of their team or organisation.

Representative roles and industries that can benefit include:

  • Solutions consulting directors, product or marketing directors, customer support service directors, client relations and innovation directors
  • Business development consultants, management consultants
  • Head of digital products, IT, product development, marketing
  • Design managers, senior product managers, engagement managers
  • Innovation-driven industries where design thinking is critical, including information technology, ecommerce, banking and finance, marketing, entertainment, hospitality, retail and more

About the course

Learn how to use design thinking to improve your organisation’s products and services and meet the changing needs of your customers through innovation for business.

Design thinking is a process that relies on understanding users’ needs and experiences as they continue to evolve. It is a solution-focused mindset that is critical to developing new ideas that can uncover potential opportunities, challenge assumptions and lead to product and service innovations. Through analysis and imagination, design thinking empowers organisations to identify and implement human-centred and action-oriented solutions to complex business problems.

Gaining deeper insight into the target users’ needs and expectations in turn leads to more value creation. This is the core of design thinking, and it leads to improved products, services and internal processes. From learning the practical applications of design thinking to building products and services that meet the functional, social and emotional needs of your customers, this programme will give you the knowledge to develop user-centric designs that will help you address your customers’ pain points and meet your business goals.

Programme Learning Journey

Module 1: Introduction to Design Thinking

  • Identify the customer journey, problem statement or underlying issue and possible solution options
  • Pinpoint target users and design interview questionnaires to understand customer pain points

Module 2: Develop an Empathy Map

  • Develop an empathy map to define customer profile and needs by using ethnographic research methods (interviews and observations)

Module 3: Develop a Persona

  • Map the customer journey to understand customers' experiences with your product/service
  • Develop persona(s) of your target customers

Module 4: Define a Point of View

  • Analyse customers' professional profiles to gather a customer's functional, social, emotional and basic needs
  • Cluster your insights and develop a point of view to envision and evaluate possible solutions

Module 5: Ideate and Synthesise

  • Brainstorm ideas to explore solutions that will help customers meet their needs
  • Identify desirable features of solutions and cluster ideas
  • Select high-quality solution ideas that can be prototyped

Module 6: Prototype and Experiment

  • Design a prototype for the selected idea to enable a conversation with the stakeholders
  • Derive insights from user-prototype interactions and stakeholder feedback to rectify flaws, address constraints and enhance strengths
  • Discuss the importance of failing quickly and cheaply

Module 7: Validate and Refine

  • Refine prototype and solutions based on feedback from target users to better fit with user needs
  • Test and refine point of view (POV)

Module 8: Practical Applications of Innovation and Complementary Tools

  • Discuss the practical applications of design thinking
  • Describe the applications of complementary tools of innovation: Value Proposition Designer, Business Model Canvas

Experts

Sarah Cheah

Education Qualifications PhD, Business and Management, University of South Australia, 2012 Graduate Diploma, Management Research, University of South Australia, 2010 MBA, Banking & Finance, Nanyang Technological University, Singapore, 1996 Bachelor of Engineering (Honours), Electrical, Natio...

Videos and materials

Design Thinking and Innovation for Business at National University of Singapore

From  $1,600
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.


Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.