Design Thinking and Innovation for Business

National University of Singapore

How long?

  • 2 months
  • online

National University of Singapore


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Who should attend

This programme is suited for individual contributors, department heads, directors and business leaders who are responsible for driving innovation to solve business problems or enhancing the culture of their team or organisation.

Representative roles and industries that can benefit include:

  • Solutions consulting directors, product or marketing directors, customer support service directors, client relations and innovation directors
  • Business development consultants, management consultants
  • Head of digital products, IT, product development, marketing
  • Design managers, senior product managers, engagement managers
  • Innovation-driven industries where design thinking is critical, including information technology, ecommerce, banking and finance, marketing, entertainment, hospitality, retail and more

About the course

Why Enrol for the Design Thinking and Innovation for Business Programme?

Design thinking is a process that relies on understanding users’ needs and experiences as they continue to evolve. It is a solution-focused mindset that is critical to developing new ideas that can uncover potential opportunities, challenge assumptions and lead to product and service innovations. Through analysis and imagination, design thinking empowers organisations to identify and implement human-centred and action-oriented solutions to complex business problems.

Gaining deeper insight into the target users’ needs and expectations in turn leads to more value creation. This is the core of design thinking, and it leads to improved products, services and internal processes. From learning the practical applications of design thinking to building products and services that meet the functional, social and emotional needs of your customers, this programme will give you the knowledge to develop user-centric designs that will help you address your customers’ pain points and meet your business goals.

Programme Learning Journey

Module 1: Introduction to Design Thinking

Identify the customer journey, problem statement or underlying issue and possible solution optionsPinpoint target users and design interview questionnaires to understand customer pain points

Module 2: Develop an Empathy Map

Develop an empathy map to define customer profile and needs by using ethnographic research methods (interviews and observations)

Module 3: Develop a Persona

Map the customer journey to understand customers' experiences with your product/serviceDevelop persona(s) of your target customers

Module 4: Define a Point of View

Analyse customers' professional profiles to gather a customer's functional, social, emotional and basic needsCluster your insights and develop a point of view to envision and evaluate possible solutions


Sarah Cheah

Education Qualifications PhD, Business and Management, University of South Australia, 2012 Graduate Diploma, Management Research, University of South Australia, 2010 MBA, Banking & Finance, Nanyang Technological University, Singapore, 1996 Bachelor of Engineering (Honours), Electrical, Natio...

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Design Thinking and Innovation for Business at National University of Singapore

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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