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Zurich School for Continuing Education

Design Thinking: A Human-Centred Approach to Problem Solving

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Design Thinking is an innovation method that can be applied to solve a broad range of problems from product development to social innovation. In this course, students will engage in collaborative team exercises to learn about and apply the five design thinking steps: empathize, define, ideate, prototype and test – by solving a real-world challenge.

Additional information

During the course, participants will:

  • get to know the design thinking process by working on a specific real-world challenge
  • learn when to apply design thinking methodology
  • learn how to empathise with users, how to formulate a clear problem statement, develop ideas, prototype as well as test these with potential users. A maximum of 10 MAS MTEC alumnae and alumni will attend this course together with present MAS MTEC students (in total max. 25 participants).

Who should attend

Alumnae and alumni from MAS ETH MTEC and NDS BWI (only)

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IESE Business School

Creative Problem Solving: Implementing Design Thinking

Next dates

Jun 30—Jul 3, 2020
4 days
Barcelona, Spain
EUR 5150 ≈USD 5678
EUR 1287 per day


Discover the Power of Design Thinking

Adopt a fresh approach to problem solving and bolster your ability to tackle complex, human-centered business challenges by tapping into the power of design thinking.

Discover opportunities for organizational growth and elevate your team’s performance.


  • Novel solutions. Explore new approaches to problem solving that can be applied to a wide range of business challenges and contexts.
  • Shared methods. Gain principles, practices and techniques that enhance team performance and managerial competences.
  • Customer centricity. Learn how cross-functional teams can coalesce around customer needs to build a shared understanding around user-centered focus.
  • Better results at lower risk. Create and implement user-centered solutions with business impact, faster and more effectively.


The “Creative Problem Solving: Implementing Design Thinking” program’s content will be structured in the following way: The first day lays a theoretical foundation of design thinking and how it differs from traditional problem solving approaches. On day 2, the spotlight is on ideation, offering proven tools to stimulate creativity and customer centric concepts, and their subsequent prototyping and testing. The final day focuses on strategic implementation and best practices to ensure participants can transfer their learning to their unique professional contexts.

The Basics of Design Thinking

Learn how to establish strategic priorities and implement them through problem identification and prioritization.

Need Finding and Opportunity Generation

Develop a deep customer understanding by detecting latent needs and reframing the original challenge.


Discover the various phases of ideation, including idea generation and selection.

Solution Validation

Concept development and learning through experimentation and prototyping.

Design-Thinking Applications

Apply key learnings to business model design, service redesign, and strategic problem resolution and implementation.


The “Creative Problem Solving: Implementing Design Thinking” program The program combines a range of dynamic learning methodologies, including lectures, practical exercises, best practices, conferences and a design-thinking simulation. If there is sufficient quorum, those with prior experience with this type of simulation have the option of taking part in a case-study discussion that addresses the challenges of implementing design thinking in a traditional business context.

Who should attend

The “Creative Problem Solving: Implementing Design Thinking” program is especially beneficial for managers responsible for business development, talent management, customer service and innovation initiatives.


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