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Schulich Executive Learning Centre

Design Thinking 2.0 – Certificate in Tools and Techniques With a User-Centred Approach

Available dates

Feb 24—28, 2020
5 days
Toronto, Ontario, Canada
CAD 4950 ≈USD 3771
CAD 990 per day
Jul 20—24, 2020
5 days
Toronto, Ontario, Canada
CAD 4950 ≈USD 3771
CAD 990 per day


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About the course

Long-term business success requires the ability to develop and sustain innovations that anticipate, meet and exceed user’s current and future needs. Innovative businesses understand that the development of innovative products and services utilizes a different approach to product and service development than traditional incremental thinking. Using the most relevant tools and techniques with a focus on user needs at the outset increases the likelihood that proposed solutions will achieve commercial success. This program is Module 2 of the Masters Certificate in Innovation Leadership.

Creating a Plan and Identifying Challenges

  • The case for user-centered design
  • Key principles, philosophy and creative problem-solving framework
  • The importance of empathy, addressing physical and emotional needs
  • Planning your approach to solving challenges
  • Finding and clarifying opportunities

Making Discoveries

  • Deep customer discovery and design inquiry
  • Techniques to understand your customers better
  • Hands-on exploration of issues
  • Identifying your most powerful discoveries and insights
  • Reverse engineering

Insights & Generating Ideas

  • Diverging and converging guidelines
  • Identify the most crucial elements of your discoveries
  • Apply different tools and techniques to generate game changing ideas
  • Concurrent prototyping to accelerate validation

Prototyping and Acceptance

  • Qualitative and quantitative methodologies for idea validation
  • Barriers to adoption and stimulating innovation adoption
  • Learning from experimentation and failing fast

Catalyzing Implementation

  • Accelerating buy-in and implementation
  • Keeping the momentum going
  • Tailoring approaches for future projects
  • Personal reflection and application

Who should attend

This innovation certification program will benefit leaders charged with any size innovation mandate – from developing strategies to developing offerings to leading teams and influencing a culture of innovation, including:

  • Vice-Presidents, directors and senior managers
  • Line leaders in all areas of organizations that can benefit from innovative thinking; in particular Product Development, Service, Marketing and Sales, Operations and IT
  • Staff leaders who are accountable for improving their organization’s innovation culture and skills (e.g., HR, Strategy or Project Management)

Trust the experts

David Weiss

Biography David S. Weiss received his doctorate from the University of Toronto and has three Master’s Degrees in psychology, education and philosophy. David is a highly sought-after keynote speaker and has been honoured with the “Distinguished Lecturer” certificate from the Government of Canada....


Lee-Anne McAlear

Lee-Anne McAlear is Program Director, Centre of Excellence in Applied Innovation Management for the Schulich Executive Education Centre, York University. Lee-Anne is an experienced facilitator, writer, consultant and speaker with a background in innovation, leadership development, strategic plann...


Megan Mitchell

Biography Program Director, Centre of Excellence in Innovation Management, author and founding partner of Mitchell Consulting. Megan is one of Canada’s top innovation practitioners with over 20 years experience in innovation, marketing, sales, HR and leadership. Her passion is leadership effecti...


Shane Saunderson

Biography After sneaking away from a small-town prairie farm, Shane spent his early career as an entrepreneur in North America and Europe focused on product design, robotics and connected devices. He later joined Idea Couture, a Design Thinking and innovation consultancy, to combine his technica...


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