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Indian Institute of Management Ahmedabad

Design Fundamentals of Operations Management

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About the course

Businesses are becoming increasingly competitive. There is an increasing need to (i) identify the core competence of every organization, (ii) leverage that competency to a competitive advantage, and (iii) sustain and enhance the competitive positioning for scaling up. Operations Management plays a major role in this. Traditionally, operations management has been approached from the realms of Industrial Engineering. Managers often function with an engineering perspective and a task oriented approach. There is a lesser understanding of the business context in which operations are embedded. The MDP on “Fundamentals of Operations” is based on linking the technicalities of operations (both manufacturing and services) to a larger business purpose. Specifically, operational process designs and investment decisions for operations should be made with a thorough understanding of their impact on the business objectives of the organisation. Accordingly, the programme aims to discuss the operations (process, people, technology and equipment) from a multi-disciplinary perspective in a business environment. The framework of discussion is a tactical decision making approach in operations management.


The objectives of the programme are to help identify the operational advantages that an organization has, understand operational processes, evaluate process positioning and design, and to study ways and means of leveraging operations to business competiveness.

At the individual level, the programme is aimed to be a value addition for professional growth. The objectives are to (i) build operations design skills, (ii) gain a larger organizational perspective, and (iii) understand the interdependencies of tasks, processes and business contexts in competitive environments.

Programme Highlights

  • Process analysis and design
  • Capacity analysis
  • Bottleneck analysis
  • Sourcing
  • Coping with uncertainty
  • Process related investment decisions
  • Operations and marketing interface
  • Flexibility in operations
  • Operations enabled wealth creation

Who should attend

  • Managers and executives with about five years of experience in private, public sector, state and central Government organizations and NGOs.
  • Young managers in operations and related functions such as marketing, finance and accounting, with a proven track record and a potential for rapid career advancement.
  • Owner-Managers involved in operations and allied functions.
  • Process managers from SME’s

Trust the experts

Sundaravalli Narayanaswami

Prof Sundaravalli Narayanaswami has earned her PhD in Industrial Engineering and Operations Research from IIT Bombay, after a Masters in Computer Science. Her teaching interests are in Intelligent Transportation systems, Operations Research in public systems, Operations Management, Urban transpor...


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