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SIM Professional Development

Dealing With Media Interviews & Crisis Communication Like a PR pro

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Description

Introduction

This workshop allows you the opportunity to assess your ability to prepare for and deliver a successful media interview. It is suitable for those who are currently working in roles that require them to be a spokesperson on a regular basis or those who have never been interviewed before. You will be taught how to write and own your key message. Plus how to behave during media interviews in a variety of mediums.

Participants will also respond to a crisis scenario pertaining to their organisation. Learning how to write, present & speak to the media during a crisis. Participants will be filmed as they take part in mock media interviews & briefings. Playback of recorded activities will maximize the learning for each participant.

Benefits to You

*Business Outcomes *

  • Save money on advertising by allowing journalists to interview you thus providing them with content & you with free exposure for your organisation.
  • Save your organisation millions of dollars in lost revenue & consumer confidence by handling your crisis in a professional manner.

Learning Outcomes

  • Write and own your key message.
  • Introduce your message into any interview conversation.
  • Draw your audience in. How to make memorable sound bites.
  • Handle difficult or sensitive questions.
  • Behave for a variety of mediums.
  • Write crisis media statement.
  • Use social media during a crisis.
  • Negotiate an ambush interview.
  • Deliver crisis media statement in a standing media briefing.
  • Conduct a formal crisis press conference.

Programme Outline

  • Writing clear, credible messages for the media
  • Using suitable hooks to get the attention of your target audience
  • Owning your message prior to and during the interview
  • Tricks of the trade Media Dos & Don’ts
  • Handling difficult or sensitive questions effortlessly
  • Introducing your key message into any media conversation
  • Media Presentation Skills
  • What different Mediums Need – Online, Print, Television, Radio
  • Record & playback media interviews with personalized critique & feedback
  • Write a crisis media statement
  • Use social media during a crisis.
  • Negotiate an ambush interview.
  • Deliver crisis media statement in a standing media briefing.
  • Conduct a formal crisis press conference.
  • Record & playback media interviews with personalized critique & feedback.

Video/ Photography As part of the training and learning during this course, photography and/or video recording of participants in action will be done.

Who should attend

Level 3: New Managers

Level 4: Managers

Level 5: Senior Managers & Directors

Experts

Having worked as a journalist and senior news presenter at the Australian Broadcasting Corporation and then as a news / radio presenter at Mediacorp in Singapore, Paul knows how to communicate effectively to a wide audience. Paul knows how to bring out the best in each individual that he works w...
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