Dealing With Media Interviews & Crisis Communication Like a PR pro

SIM Professional Development

How long?

  • 2 days
  • in person

What are the topics?

SIM Professional Development

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.

Who should attend

Level 3: New Managers

Level 4: Managers

Level 5: Senior Managers & Directors

About the course

Introduction

This workshop allows you the opportunity to assess your ability to prepare for and deliver a successful media interview. It is suitable for those who are currently working in roles that require them to be a spokesperson on a regular basis or those who have never been interviewed before. You will be taught how to write and own your key message. Plus how to behave during media interviews in a variety of mediums.

Participants will also respond to a crisis scenario pertaining to their organisation. Learning how to write, present & speak to the media during a crisis. Participants will be filmed as they take part in mock media interviews & briefings. Playback of recorded activities will maximize the learning for each participant.

Benefits to You

*Business Outcomes *

  • Save money on advertising by allowing journalists to interview you thus providing them with content & you with free exposure for your organisation.
  • Save your organisation millions of dollars in lost revenue & consumer confidence by handling your crisis in a professional manner.

Learning Outcomes

  • Write and own your key message.
  • Introduce your message into any interview conversation.
  • Draw your audience in. How to make memorable sound bites.
  • Handle difficult or sensitive questions.
  • Behave for a variety of mediums.
  • Write crisis media statement.
  • Use social media during a crisis.
  • Negotiate an ambush interview.
  • Deliver crisis media statement in a standing media briefing.
  • Conduct a formal crisis press conference.

Programme Outline

  • Writing clear, credible messages for the media
  • Using suitable hooks to get the attention of your target audience
  • Owning your message prior to and during the interview
  • Tricks of the trade Media Dos & Don’ts
  • Handling difficult or sensitive questions effortlessly
  • Introducing your key message into any media conversation
  • Media Presentation Skills
  • What different Mediums Need – Online, Print, Television, Radio
  • Record & playback media interviews with personalized critique & feedback
  • Write a crisis media statement
  • Use social media during a crisis.
  • Negotiate an ambush interview.
  • Deliver crisis media statement in a standing media briefing.
  • Conduct a formal crisis press conference.
  • Record & playback media interviews with personalized critique & feedback.

Video/ Photography As part of the training and learning during this course, photography and/or video recording of participants in action will be done.

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Dealing With Media Interviews & Crisis Communication Like a PR pro at SIM Professional Development

From  1177 SGD$856

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.