Dealing With Disruption – Strategies & Business Models

Cambridge Judge Business School Executive Education

How long?

  • 2 days
  • in person

Cambridge Judge Business School Executive Education


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Who should attend

This programme will benefit senior executives responsible for leading and developing strategy. Whatever the business; from a startup to a large business, the focus is on managing organisational change and dealing with innovation.

About the course

Assess, create or revitalise business models given the disruptive innovation affecting businesses today.

The pace, scale and impact of innovation has accelerated over the years. While innovation can enhance the value of existing products and services, it can also render existing business models obsolete. As a result, we need to rethink who our customers are, while our customers rethink what they value.

We are living in an age of disruption, defined as fundamental changes in ways in which organisations and ecosystems operate. Organisations can no longer rely merely on product and service innovations, it needs to change its business model to survive and succeed. New entrants are disrupting established industries such as Airbnb in travel or fintechs in financial services – this disruption poses a dilemma for both incumbents and new entrants.

Incumbents may want to respond to disruption but can also be reluctant to relinquish their advantage.

New entrants may need the support of the incumbent firms that they threaten. In such situations, an emphasis on the disruptive potential of innovations may backfire.

This programme brings together crucial insights from research on disruptive innovations combined with practitioner experiences to enable you to navigate this complexity.

Why Cambridge?

  • Cutting-edge academic research from a business school with 16 research centres. This programme draws on the research and teachings of Professor Ansari and Dr Munir, both of whom are regularly published in top tier academic and practitioner journals including the Financial Times, Businessweek and the Wall Street Journal
  • An approach born out of the Cambridge way where small class sizes intensify value and learning, whilst maximising your use of time.


We will provide you with the tools and frameworks to evaluate, refocus and renew business models for your organisation, whilst challenging you to question:

  • What exactly is a 'disruption'?
  • How can you ensure you see it coming and why is it often missed?
  • How is the digital revolution ushering in disruptions and what can you do about it?
  • How is strategy fundamentally different in the 'new economy'? How can we harness these dynamics to our advantage?
  • How do you build business models around technologies to make them disruptive?

Key topics include:

  • The what and why of business models
  • The 'three Vs' of a business model
  • Evaluating and selecting a new strategy and model
  • The communication and implementation
  • Different markets, different challenges: business models in emerging and bottom-of-pyramid markets
  • Aligning business and management models
  • Shifting business models successfully.


  • Return to your organisation having reviewed and evaluated your current business model
  • Be equipped with a set of insights and tools proven to develop successful new business models
  • Learn from faculty and examples drawn from world-leading research conducted at Cambridge Judge Business School, where unique frameworks have been developed to help companies to define and build sound strategies to compete and thrive in this fast-changing landscape.


Kamal Munir

Reader in Strategy & Policy Race & Inclusion Champion, University of Cambridge PhD (McGill University) Research interests Social and institutional change and stability; technological shifts in society; emergence of new markets; socio-economic changes in South Asia and Africa; economic ...

Shahzad Ansari

Professor of Strategy & Innovation Professorial Fellow of St Edmund''s College MPhil, PhD (University of Cambridge) Research interests Institutional processes and diffusion of practices; social and environmental issues, technological and management innovations; value creation and new marke...

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Dealing With Disruption – Strategies & Business Models at Cambridge Judge Business School Executive Education

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