Data Visualisation

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

What are the topics?

The Chartered Institute of Marketing

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Who should attend

This workshop is appropriate for marketing executives or managers who have experience of manipulating data and producing charts and producing charts (including using MS Excel). No specific software will be used during this workshop, as the design principles and workflow taught are applicable to all software and businesses.

About the course

Data visualisation is the most effective way to communicate marketing data in a form that others can understand and act upon. However, designing data visualisations that successfully communicate the most important insights in your data takes skill and practice. In this workshop you learn design principles and how to consistently apply them to workflows.

Presenting data alone is insufficient to engage and persuade your audience. Today’s omnichannel campaigns and marketing automation solutions also create increasingly complex data. Effective use of data visualisation uses the power of external cognition to reduce that complexity and enable your audience to engage with your key message. If you plan to deploy advanced analytics or data science in your business, data visualisation is key to enabling your stakeholders to understand your recommendations.

In this workshop, we will show you how to leverage the power of data visualisation; how to simplify complex messages and bring your customer insights to life.

Learning outcomes

  • Understand the power of data visualisation to communicate
  • Use a 4-step data visualisation workflow to improve quality
  • Declutter a chart & dashboard to improve communication
  • Make effective use of colour to enhance data visualisation
  • Review a range of chart & map types and how to experiment
  • Understand the design principles that improve visual communication
  • Critique data visualisations and benefit from peer review
  • Navigate the data visualisation software marketplace

Experts

Paul Laughlin

Paul has spent over 25 years creating and developing teams who communicate data effectively. Working closely with marketing leaders he enables them to be insight-led in key decisions and measuring impact. Following senior leadership roles within Lloyds Banking Group, Paul has worked with leading ...

Data Visualisation at The Chartered Institute of Marketing

From  GBP 475$672

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.