Who should attend
This workshop is appropriate for marketing executives or managers who have experience of manipulating data and producing charts and producing charts (including using MS Excel). No specific software will be used during this workshop, as the design principles and workflow taught are applicable to all software and businesses.
About the course
Data visualisation is the most effective way to communicate marketing data in a form that others can understand and act upon. However, designing data visualisations that successfully communicate the most important insights in your data takes skill and practice. In this workshop you learn design principles and how to consistently apply them to workflows.
Presenting data alone is insufficient to engage and persuade your audience. Today’s omnichannel campaigns and marketing automation solutions also create increasingly complex data. Effective use of data visualisation uses the power of external cognition to reduce that complexity and enable your audience to engage with your key message. If you plan to deploy advanced analytics or data science in your business, data visualisation is key to enabling your stakeholders to understand your recommendations.
In this workshop, we will show you how to leverage the power of data visualisation; how to simplify complex messages and bring your customer insights to life.
- Understand the power of data visualisation to communicate
- Use a 4-step data visualisation workflow to improve quality
- Declutter a chart & dashboard to improve communication
- Make effective use of colour to enhance data visualisation
- Review a range of chart & map types and how to experiment
- Understand the design principles that improve visual communication
- Critique data visualisations and benefit from peer review
- Navigate the data visualisation software marketplace
Paul has spent over 25 years creating and developing teams who communicate data effectively. Working closely with marketing leaders he enables them to be insight-led in key decisions and measuring impact. Following senior leadership roles within Lloyds Banking Group, Paul has worked with leading ...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.