Data-Driven Storytelling

University of Salford, Manchester

How long?

  • 2 days
  • online

University of Salford, Manchester


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This data analytics course appeals to a wide array of professionals that want to understand the role of big data in achieving their business objectives. From operations, marketing, IT, to finance or logistics, if your role includes decision making then big data should be on your agenda.

About the course

By now we should all know that the most successful companies are data-driven. Social media data, customer data, buying patterns, surveys, customer feedback, financial data - not only does data take the blindfold out of the game, but it changes it by adding tremendous value. Data is all around us but where do you start? How do you makes sense of it and, more importantly, how do you use it to your best advantage in a systematic way?

Come along to our two day workshop and learn how to upgrade the quality of your decision making by listening to what your data has to say. Learn how to create powerful infographics and simplify the abundance of information available to you.

Whether you are a start-up, SME or corporation, you run a website, undertake Social Media marketing or ecommerce then data needs to inform your strategy - are you taking advantage?


This data analytics course explores the role and importance of Big Data to your organisation and highlights the many ways data can help you articulate and achieve your objectives. This course is NOT about analysing the data – it goes beyond that to examine ways of using your data more effectively. You will gain an understanding of data sets, tools, technology and approaches to collecting, curating, and visualizing data with a focus on presenting data both internally and externally via social media channels in a compelling and impactful way.

You will be encouraged to learn from best practice across industries through an array of case studies from leading brands and their approaches to using data for powerful storytelling.

You don’t need to be a Data Scientist to learn how to harness the power of data. The workshop is delivered by experienced University of Salford academics in partnership with industry professionals to achieve the right balance between theory and practice. Collaboration and engagement are key and you will undertake group work and hands-on practice.


Day 1. Introduction to big data

9.30 Start & Introductions

9.45 The art of collaboration

10.00 What is data collection?

  • Trends in a data driven world and why it is important?
  • Technology innovation: the role of Artificial Intelligence and Machine Learning
  • Role of data in the workplace
  • Role of social media analytics

11.00 Break & Networking

11.20 Data Considerations

  • The Data Lifecycle
  • The four V’s of Big Data
  • Factors influencing change

12.30 Lunch & Networking

1.30 Data Storytelling

  • How organisations currently use data in marketing & communications, especially social media channels such as Twitter, Instagram, Facebook, LinkedIn, Pinterest

2.00 Tools and platforms to capture data

3.00 Break

3.20pm Group work

4.15 Reflections, Summary and Wrap up

4.30pm Close

Day 2 Translating and visualizing data

09.30 Overview of Data Visualisation

11.00 Break

11.20 Activity on translating data, best practice and learning how to arrange and frame data to visualise effectively

12.30 Lunch & Networking

1.30 Activity on visualising data - Group work to produce visualisations with examples of more experimental approaches to data visualisation

3.00 Break

3.20 Building confidence to communicate information in an engaging and impactful way

  • Tools and resources to do things differently: Tableau, Plotly, Visualise Free, Timeline, Exhibit, Wolfram,, Google

5.4.15 Reflections, Summary and Wrap up

4.30 Close & Certificates

*The agenda may change depending on the requirements and prior knowledge of the attending delegates.

Learning Outcomes

  • Learn how to anticipate the needs of your customers and grow your business by making sense of the right data
  • Reflect on best practice to data collection and how they can be applied to your business
  • Take away key tools and platforms to collect and curate data
  • Learn how to tell compelling stories with data that will have impact
  • Step up your decision making and back it up with hard evidence derived from your data
  • Integrate your physical and digital spheres with the help of data


Mirage Islam

Mirage started his marketing career in Financial Services and then FMCG, before joining one of the UK’s largest mobile Internet portals – developing online social communities – creating marketing opportunities for leading brands. He then spent 7 years with Sky, launching and leading its first Dig...

Dawn Holmes

Dawn has had a long career in business and marketing with several major technology brands including Schlumberger, Hewlett-Packard and Brother. She is an active Fellow of the Chartered Institute of Marketing and is currently on the Board of Trustees. She has a degree in Mechanical Engineering and...

Data-Driven Storytelling at University of Salford, Manchester

From  GBP 490$689

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.