Cxm Professional Development Series
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The CXM Professional Development Series breaks down the customer experience management process into six modules that can be taken individually or in sequence for the CXM@MSU Customer Experience Management Certificate, with opportunities for customized programs as well.
CXM@MSU is the thought and best practices leader in customer experience management at the collegiate level, working in concert with industry to provide its industry partners with the most current and relevant operating practices in the field.
Key Learning Outcomes
- Develop an understanding of all the key components of the customer experience management process.
- Fill the necessary gaps in your customer experience management skill set.
- Obtain certification from the nation’s leader in customer experience management at the collegiate level.
Modules meet weekly at the James B. Henry Center for Executive Development.
Module 1: Customer Experience Management as a Strategic Initiative
Module 2: Understanding the Customer
Module 3: Customer Experience Design
Module 4: Engaging Employees
Module 5: Engaging Customers
Module 6: Customer Feedback and Continuous Improvement
Who should attend
This program is designed for leaders in firms with a strategic commitment to continuously improve and compete through customer experience management.