Customer Relationship Management in Business-to-business Marketing

Indian Institute of Management Indore

What are the topics?

Indian Institute of Management Indore

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Who should attend

Junior and middle managers

About the course

Customer relationship management carries a high level of significance in business-to-business marketing. The relationship needs to be maintained even before the seller starts transacting with the buyer in the real terms. This program provides an overview of the customer relationship management in business-to-business marketing right from pre-selling to post-selling stages.

Objectives

The objective of this course is to introduce the participants with the importance of managing and maintaining buyer-seller relationship in business-to-business marketing at different stages. The customer relationship starts from the pre-selling stage and needs enough nurturing at every stage including post-selling stage. This programs also intends to acquaint the participants with how to sustain an existing buyer-seller relationship and introduce them with some best practices.

Content

Articles, case studies and other relevant contents on relationship management in business-to-business marketing encompassing different stages of the relationship.

Experts

Bipul Kumar

Bipul Kumar is a Fellow (PhD) of Indian Institute of Management Ahmedabad. He did Executive Post Graduate Diploma in Management from Indian Institute of management Indore and B.Sc. (Engineering) in Civil Engineering from BIT Sindri. He has worked in Oil & Gas sector in different functions suc...

Customer Relationship Management in Business-to-business Marketing at Indian Institute of Management Indore

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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