University of Stellenbosch Business School

Customer Centric Management Strategy: Principles and Practices

Available dates

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.

About the course

The Customer Centric Management Strategy: Principles and Practices course will equip participants with the tools necessary to implement a customer centric business strategy.


For those who want to gain the ability to create sustainable value for customers by assessing and designing a customer-centric business or organisation, this short course will prove essential. Over the course of the programme, participants will be equipped to:

  • Present the purpose and value of a customer-centric culture
  • Identify a link between the organisation’s strategy and a customer-centric culture
  • Describe client and stakeholder centricity – internally toward the organisation as well as externally toward the client
  • Outline the elements of customer centricity that enable sustainable relationships and positively impact the sustainability of the organisation

Who should attend

The course is aimed at individuals who have strategic influence on customer experience design, including managers, senior managers, business owners, entrepreneurs, marketers and product developers.

Trust the experts

Anne-Marie Le Roux

A faculty member at University of Stellenbosch Business School Executive Development (USB-ED), Anne-Marie le Roux was in Mauritius recently in the context of the management development programmes USB-ED offers in partnership with Global Natives. ​ It is a fact for Anne-Ma­rie le Roux, independen...


Course reviews

Downloadable files