Customer-Based Strategies and New Revenue Models

SDA Bocconi School of Management

What are the topics?

SDA Bocconi School of Management

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

The course is designed for managers with marketing, commercial, or business development responsibilities, like Business Unit Directors, Chief Marketing Officers, Senior Marketing Managers, Senior Business Development Managers, or Commercial Directors.

About the course

By paraphrasing and reversing a famous quote from Mr Einstein, we suggest that strategic insanity today is doing the same things over and over again and expecting the same results. Starting from this provocation, the goal of our course is to stimulate business and marketing executives to rethink their market strategies and their revenue models by sharing our customer-based framework and by exposing the participants to a large number of cases, incidents, and examples.

What you'll be working on

  • Managing competitive dynamics in a hyper-connected world;
  • Exploring freemium strategies for your customers;
  • Exploring platform-based strategies;
  • Exploring multi-source revenue strategies;
  • Playing imitation and leapfrogging strategies;
  • Playing defensive strategies and counterattack;
  • Disciplining creativity for market creation and market regeneration.

Experts

Gabriele Troilo

Curriculum Vitae Gabriele Troilo is SDA Professor of Marketing. Since January 2017, he is Associate Dean for the Open Market and New Business Division. He is Associate Professor of Marketing at Bocconi University. Since 1990, he is a faculty member of SDA Bocconi in the Marketing Area. He create...

Alessandro Arbore

Curriculum Vitae Alessandro Arbore is SDA Professor of Marketing and Sales. At SDA Bocconi, he was Director of the Executive Master in Marketing & Sales (2012-2017), currently Coordinator of the “Marketing Excellence” Open Program and Coordinator of the Open Program courses within the Market...

Videos and materials

Customer-Based Strategies and New Revenue Models at SDA Bocconi School of Management

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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