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Companies spend millions of dollars on data-gathering initiatives, but few are successfully capitalizing on this data. Moving from data collection to profitable results requires an understanding of the new metrics of customer data, the ability to forecast and develop a business rationale based on identified data patterns, the skills to formulate concrete recommendations, and the expertise to articulate a strategic business vision based on customer data.
Customer Analytics brings data to life, going beyond the numbers to show you how to link them to your strategic initiatives. Instead of taking a deep dive into the math, you will learn how to convert numbers into actionable insights. You will also discover how best to convey your data-driven recommendations, effectively become the translator between the data analytics team and the C-suite.
Who should attend
Senior-level managers in both B-to-C and B-to-B organizations who are responsible for influencing business decisions across marketing, finance, operations, and strategy will benefit from Customer Analytics. Specific job titles include CEO, CMO, CTO, COO, and digital officers. Additionally, executives who are responsible for data science and the teams that collect data, those who are beginning to use available data to inform strategy and operating decisions, and those who are new to analytics will benefit from the program.
Participants are not required to have a strong math or technical background. Customer Analytics focuses instead on the managerial issues that intersect with analytics, including how best to convey insights from data to decision-makers.
Industries that are currently exploiting business analytics include, but are not limited to, consumer packaged goods, financial services, health care/pharmaceuticals, manufacturing, media/communications technology, hardware/software technology, transportation, and logistics.