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Wharton School of Business

Customer Analytics

Customer Analytics Program: The Live Case
Oct 28—Nov 1
5 days
Philadelphia, Pennsylvania, United States
USD 10950
USD 2190 per day
Mar 2—6, 2020
5 days
Philadelphia, Pennsylvania, United States
USD 10950
USD 2190 per day

How it works

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Description

Companies spend millions of dollars on data-gathering initiatives, but few are successfully capitalizing on this data. Moving from data collection to profitable results requires an understanding of the new metrics of customer data, the ability to forecast and develop a business rationale based on identified data patterns, the skills to formulate concrete recommendations, and the expertise to articulate a strategic business vision based on customer data.

Customer Analytics brings data to life, going beyond the numbers to show you how to link them to your strategic initiatives. Instead of taking a deep dive into the math, you will learn how to convert numbers into actionable insights. You will also discover how best to convey your data-driven recommendations, effectively become the translator between the data analytics team and the C-suite.

Who should attend

Senior-level managers in both B-to-C and B-to-B organizations who are responsible for influencing business decisions across marketing, finance, operations, and strategy will benefit from Customer Analytics. Specific job titles include CEO, CMO, CTO, COO, and digital officers. Additionally, executives who are responsible for data science and the teams that collect data, those who are beginning to use available data to inform strategy and operating decisions, and those who are new to analytics will benefit from the program.

Participants are not required to have a strong math or technical background. Customer Analytics focuses instead on the managerial issues that intersect with analytics, including how best to convey insights from data to decision-makers.

Industries that are currently exploiting business analytics include, but are not limited to, consumer packaged goods, financial services, health care/pharmaceuticals, manufacturing, media/communications technology, hardware/software technology, transportation, and logistics.

Experts

Peter S. Fader is the Frances and PeiYuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of ...
Kartik Hosanagar is a Professor at The Wharton School of the University of Pennsylvania. Kartik's research work focuses on the digital economy, in particular Internet media, Internet marketing and ecommerce. Kartik has been recognized as one of the world's top 40 business professors under 40. He...
An applied statistician, Eric uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data struc...
Jehoshua (Josh) Eliashberg is the Sebastian S. Kresge Professor of Marketing and Professor of Operations, Information and Decisions at the Wharton School of the University of Pennsylvania. He also held visiting scholar positions at the Business Schools of The University of Chicago, Chulalongkorn ...
Professor Raghu Iyengar's research interests fall in two domains: pricing and social influence. In the area of pricing, his work focuses on the impact of multipart pricing schemes on consumer response. The success of such pricing mechanisms to extract consumer surplus depends on how consumers res...
Professor of Bioengineering, Professor of Computer and Information Science, the School of Engineering and Applied Science; Professor of Genomics and Computational Biology, Perelman School of Medicine; Professor of Operations, Information and Decisions, the Wharton School; Professor of Psychology,...
Christophe Van den Bulte teaches Dynamic Marketing Strategy in the MBA program and Data Analysis in the PhD program. He has also taught MBA and Executive MBA core courses in Marketing Management, MBA and undergraduate courses in Channel Management, and PhD courses in Marketing Strategy, Mathemati...

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