Cross Cultural Management (Online)

Eli Broad College of Business

Eli Broad College of Business


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Who should attend

This 100% online eight-week course is designed for all employees, from front-line managers to organizational leaders, who want to enhance their multicultural literacy, whether dealing with foreign customers abroad or co-workers and subordinates at home.

About the course

Recognizing that the world is a global marketplace, businesses who want to increase their long-term economic viability are targeting new customers in new markets, resulting in new business relationships in those markets. Even organizations that aren’t going global bring professionals of various cultures and backgrounds together in one office. Whether you’re doing business in Michigan or Mumbai, valuing differences and adapting to cultures and societal norms are vital to any manager’s success. Understanding your self-style is key to avoiding cultural faux-pas that can wreck business relationships.

This course will enable you to understand how to adapt to different cultures and business norms. Among the most fascinating features of Cross Cultural Management is the Spony Profiling Model, an in-depth questionnaire/profiling tool that will help you establish a flexible and effective style for working in multi-cultural environments. Leveraging cross-cultural data from close to 40 countries, you’ll apply personal insights gained to build successful business relationships with people of other cultures, including those in important emerging markets like China and Brazil. Key leadership, team management and interpersonal development can even help you overcome cultural differences right in your home office.

If you wish to explore your personalized profile results with a SPM Accredited Consultant, you may add a one-hour digital consultation with your course enrollment for an additional fee. Your program representative will be available to assist you with this addition and answer any questions.

What You’ll Learn

Defining Culture

  • The meaning, levels, characteristics and dimensions of culture
  • How culture impacts management – and why this matters
  • Key reasons for cultural differences across the globe
  • How to utilize a core methodology to analyze similarities and differences in value systems
  • Ways to analyze the differences in your approach when encountering different countries and their cultures
  • Identifying the links between Kluckhohn and Strudbeck, Hofstede and Trompenaars’ research and how it applies to cross-cultural relationships

Values and Practices in Business

  • How to develop a cultural antenna
  • The various levels of a culture
  • Frameworks for mapping national culture
  • Elements of the cultural web
  • Ways to collaboratively and proactively manage change

Exploring the Dilemmas of a Truly Global World

  • What it takes to gain knowledge, skills and values to be effective in a global context
  • Effective global management components
  • Valuable insight from real world corporate examples
  • Dilemmas and tensions in multicultural situations
  • Initial analysis of the Spony Profiling Model (SPM)

Examining the Implications of Cross-Cultural Development in Business

  • Issues facing the international business executive
  • How to come to grips with cultural differences
  • How to use Spony’s approach pragmatically to gain insight into various cultures
  • Cross-cultural differences in communication and nonverbal negotiating behaviors
  • Three areas of personal development for international adjustment

Appreciating Individual Differences

  • The context of the changing cultural environment
  • Ways to reconcile dilemmas and tensions between highly desirable, contradictory organizational objectives
  • SPM and integrative modeling
  • How to manage through job redesign, role analysis and skills training

Utilizing the Power of the FutureToBe SPM Inventory

  • The research background of SPM
  • Attitudinal orientations of SPM: Action, Thinking and Relationship
  • Work values and communication styles
  • How to explore your own individual style, and evaluate how to adapt to other styles
  • Strategies for facing dilemmas at work, which are often related to relationships vs. tasks

Reflecting on Your SPM Profile

  • How to use your SPM profile to gain insight into your work values and communication styles
  • Methods for adapting to different situations at work
  • How to build trust with various profile types
  • Techniques for analyzing situations at work in relation to your own personal preferences
  • How to evaluate ways in which you can adapt to changing situations and circumstances at work

Analyzing the SPM Profile in Various Cultural Contexts

  • Understanding of group formation: functional versus workflow groups
  • Techniques for identifying preferences for different SPM cultural styles in different cultural clusters
  • Ways to apply knowledge of your preferences to life and work
  • How to analyze your preferences and values to identify where you may have to adapt to other cultures

Adapting to Individual Cultural Differences

  • Differences in values and preferences in different cultures
  • How your values and preferences relate to other cultures
  • Analyzing potential differences and evaluating how to adapt to other cultures
  • Key similarities and differences in the three highest level predominant cultures
  • How to evaluate your own profile and make action lists for adaption

Applying Personal Cross-Cultural Profile in Business

  • Ways to leverage cross-cultural information provided specifically for 37 countries
  • How to apply insights gained from personal profile to situations in the workplace
  • Techniques for designing optimal teams for expansions into specific countries
  • Successful strategies for negotiating in different countries with different cultures
  • Utilizing data and information to adapt to cultures in 37 countries


8 Week Course

What is Culture?

  • Course Introduction
  • What is Culture? Part 1
  • What is Culture? Part 2
  • What is Culture? Part 3
  • What is Culture? Part 4

Cultural Values in Business

  • Values and Practices in Business: Businesses and Organizations Growing Across Locations and Countries
  • Placing You in Context – The Dilemmas of a Truly Global World
  • Cross Cultural Development: Why is Understanding This so Essential for Business? Part 1
  • Cross Cultural Development: Why is Understanding This so Essential for Business? Part 2

Individual Preferences of the SPM Inventory

  • Individual Differences
  • Describing the Spony Profile Model, Part 1
  • Describing the Spony Profile Model, Part 2
  • Describing the Spony Profile Model, Part 3

The SPM Instrument: Styles, Cultures, and Contexts

  • Reflecting on Your SPM Profile
  • Comprehending the SPM Results in Different Cultural Contexts
  • Adapting to Individual Cultural Differences, Part 1
  • Adapting to Individual Cultural Differences, Part 2
  • SPM Styles and Cultures

Individualistic Cultures - Anglo Saxon Cluster

  • Cross-Cultural Issues in Australia
  • Cross-Cultural Issues in Canada
  • Cross-Cultural Issues in Ireland
  • Cross-Cultural Issues in UK
  • Cross-Cultural Issues in U.S.
  • Cross Cultural Issues in Denmark
  • Cross Cultural Issues in the Netherlands
  • Cross-Cultural Issues in Sweden
  • Cross-Cultural Issues in Germany Cross-Cultural Issues in Israel

Collectivist Cultures - Collectivist Cluster

  • Cross-Cultural Issues in China
  • Cross-Cultural Issues in India
  • Cross-Cultural Issues in Malaysia
  • Cross-Cultural Issues in Morocco
  • Cross-Cultural Issues in Nigeria
  • Cross-Cultural Issues in Saudi Arabia
  • Cross-Cultural Issues in Singapore
  • Cross-Cultural Issues in South Korea
  • Cross-Cultural Issues in Thailand
  • Cross-Cultural Issues in UAE

Collectivist and Mixed Cultures

  • Cross-Cultural Issues in Japan
  • Cross-Cultural Issues in Ecuador
  • Cross-Cultural Issues in Mexico
  • Cross-Cultural Issues in Nicaragua
  • Cross-Cultural Issues in Belgium
  • Cross-Cultural Issues in France
  • Cross-Cultural Issues in Italy
  • Cross-Cultural Issues in Portugal
  • Cross-Cultural Issues in Spain

Mixed Cultures - Latin & Mediterranean Cluster

  • Cross-Cultural Issues in Turkey
  • Cross-Cultural Issues in Greece
  • Cross-Cultural Issues in Romania
  • Cross-Cultural Issues in Russia
  • Cross-Cultural Issues in Argentina
  • Cross-Cultural Issues in Brazil
  • Cross-Cultural Issues in Poland
  • Cross-Cultural Issues in South Africa
  • Wrap-Up of the Intriguing World of Cross-Cultural Management

Cross Cultural Management (Online) at Eli Broad College of Business

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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