CRM in the Digital age
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The program aims to help managers understand the concepts, strategies, and technologies to attract and retain customers profitably by leveraging digital technologies.
- CRM Concepts & Process Framework of CRM
- Customer Profitability and Lifetime Value
- Service Quality themes in CRM
- Analytics for CRM
- Technological tools for CRM
- Implementing CRM.
Learn best practices from customer centric businesses, Leverage digital technologies to strengthen customer bonds, Develop a road map to implement CRM
Who should attend
Senior Managers in Marketing, Customer Service, Relationship Management from service businesses including banking, financial services, telecom, retail, hospitality, airlines, etc.