Who should attend
- Senior executives who want to build a culture of innovation where creativity becomes a competitive advantage in their organization
- Functional experts and mid-level managers who manage a team and want to instill more creative thinking in their team’s daily practice
- Corporate entrepreneurs (or intrapreneurs) and consultants who drive innovation initiatives
- Entrepreneurs and business owners who strive to create a highly differentiated product offering and build teams with creative DNA
- Individual contributors from technical and non-technical fields who aspire to — or have recently gained — management responsibilities
About the course
Years of research in neuroscience and other disciplines now debunk the myth that creative geniuses are born, not made. The truth is that leaders can engender more creativity in their practice and translate flashes of insight into tangible, purpose-driven outcomes.
What if there were a framework to develop a sustainable, enduring competitive advantage for you and your organization — would you want to learn and implement it?
The Creativity as Competitive Edge: Inspiration, Ideation and Implementation program brings learners on a journey that teaches a process — one that is supported by research and real-world practice and inspired by design thinking principles. The founding principle is that few competitive advantages endure over time except creative advantage. Advantages achieved through supply-chain innovation or marketing savvy are fleeting. But if an organization uses creativity as a business tool, it can embrace constraints and changing contexts to fuel innovation, not stifle it. Through live virtual weekly sessions with Kellogg faculty, individual and group activities and moderated discussions, you will develop your creativity as a tool for solving real-world business problems.
- Discover the foundational principles of “creative advantage” to fuel creativity and innovation in your life and your organization
- Get inspired to spark insights and opportunities to create meaningful impact and change
- Discover the rules and tools of ideation for yourself and your organization
- Engage the creative methods that bring your ideas to life
- Develop your persuasion skills to act as a creativity ambassador and evangelist in your organization
Week 1 - Creativity as a Business Tool
Discover the founding principles of “Creative Advantage” to fuel creativity and innovation in your life and your organization
- Survey the neuroscience research and bust the myth of “creative genius”
- What is creativity, really, and what is its relationship to innovation?
- Learn how and why creative organizations thrive — and how creativity can help them create a competitive advantage
Week 2 - Getting Inspired
Get inspired to spark insights and opportunities to create meaningful impact and change.
- Tap into the power of analogy: getting outside of your domain and domain fusion
- Identify sources for inspiration
- Learn how to reframe problems, uncover the real issue, embrace empathy, question norms, seek analogous inspiration to gain fresh perspective, benefit from multidisciplinary teams and hunt for work-arounds
Week 3 - Ideas and Collaboration
Discover the rules and tools of ideation for yourself and your organization.
- Survey the research on the value of diverse teams and the use of motley crews
- Adopt a process for translating observations into opportunities
- Discover the best practices of brainstorming, brainwriting, and speed-storming: research-driven processes for generating lots of quality ideas
Week 4 - Making Ideas Real
Engage the creative methods that bring your ideas to life.
- Learn best practices for turning ideas into product iterations
- Experimentation and failure: stories of winners and losers when a change in course is required
- Anatomy of the prototype: get comfortable with “good enough”
Week 5 - Implementing Ideas and Inspiring Others
Develop your communication and persuasion skills to act as an ambassador and evangelist for creativity in your organization.
- The Creative Continuum: welcoming others into the creative process and communicating ideas creatively to others, including leadership
- Learn about insider-vs.-outsider bias: how reactions to people and their ideas outside your company differ from those within it
- Survey the research on how different leadership styles react to deviant/different ideas and assess your own style of leadership when encountering deviant ideas
Leigh Thompson is the J. Jay Gerber Professor of Dispute Resolution & Organizations in the Kellogg School of Management at Northwestern University. She is the director of the Kellogg Team and Group Research Center, the Kellogg Leading High Impact Teams Executive program, and co-director of th...
David Schonthal is a Clinical Associate Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management, where he teaches courses in new venture creation, design thinking, innovation and creativity. He also serves as the faculty director of Kellogg's Zell ...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.