Creative SEO Marketing

London College of Fashion

London College of Fashion

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Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is designed for communications professionals, journalists, business owners and entrepreneurs.

About the course

Uncover the mystery of Search Engine Optimisation (SEO). During this one-day SEO training course you will understand what SEO is, how search engines like Google work, how they read and understand content.

Enrich yourself with a detailed understanding of how Google measures quality and what you need to do to begin building valuable organic website traffic. Learn how to write for the web and track and measure your success. Build authority in your niche, and understand the detailed breakdown of the technical considerations to transform your website

Through a combination of lecture based learning and practical workshop exercises you will gain tools to create your own SEO strategy. Part of the course will also examine industry leading tools and how professionals rise above their competitors.

Course Outcomes

By the end of this course you should be able to:

  • Understand how search engines like Google discover, index and rank websites
  • Develop and understand content marketing and the relationship between SEO, PR and social media
  • Gain knowledge of the tools, resources and techniques used by the professional SEO

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Topics covered

  • The SEO basics
  • Google Analytics
  • Search Console (Webmaster Tools)
  • Writing for the web
  • Keyword research
  • Competitor research checklist
  • An introduction to backlinks
  • Backlink building and content marketing
  • SEO, social media and PR
  • YouTube optimisation

Experts

Joe Shervell

A Content Marketer and SEO with an absolute focus on generating massive exposure and incredible ROI. My work is regularly featured in: The Times, Business Insider, Alltop, Life Hack, Entrepreneur, Inc.com, Digg, Vogue, TimeOut, Yahoo Finance, Gizmodo, TrendHunter, Rotten Tomatoes, AOL, MSN, Desi...

Creative SEO Marketing at London College of Fashion

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.