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Nanyang Technological University Center for Continuing Education

Creative Posters and Invitations for Marketing

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Description

This course is designed to introduce the creative concepts and strategies involved in designing posters, invitations, brochures, signage, packaging, vehicle design and many other types of collateral in marketing. Participants will learn how to evaluate effective visual images based on the design fundamentals. They will also have the opportunity to apply what they learned to design posters, invitations and many other types of collateral that can communicate and market with impact.

Objectives

  • To understand the creative concepts and strategies involved in designing posters, invitations, brochures, signage, packaging, vehicle design and other types of collateral for marketing.

  • To introduce design basics as fundamentals to effective visual communication.

  • Apply and evaluate effective posters, invitations, brochures, signage, packaging, vehicle design and other types of collateral that can communicate and market with impact.

Outline

  • Understand the purpose of posters, invitations, brochures, signage, packaging, vehicle design and other types of collaterals in marketing.

  • Understand how creative strategies can be employed in the images and copy writing to capture viewers’ attention and draw them to take action.

  • Understand design with a purpose and a message for an intended target audience.

  • Understand effective visual communication using design elements and principles as fundamentals.

  • Hands-on designs by participants in small groups to apply what they learned and to be presented and evaluated.

Who should attend

Those who have just embarked on their careers in media, advertising, public relations, corporate communication and graphic design; anyone who needs to design posters, invitations, brochures, signage, packaging, vehicle design and other types of collateral for their companies; and anyone whose duty requires one to evaluate the effectiveness of the designs to communicate and to market with impact.

Experts

Peggy Poo-Pun Siu Kay holds a BA degree with Honours and High Distinction in Design from University of Illinois, Chicago, USA and a MA Degree in Communication Arts from University of Wisconsin, Madison, USA. She started her career as a graphic designer in New York City. She later spent twelve yea...
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