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University of Salford, Manchester

Creative Marketing Design Programme

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Description

Design Council reveals that for every £1 businesses invest in design, they gain over £4 net operating profit, over £20 net turnover and over £5 net exports

But despite the lofty goals anchored to design, many professionals aren’t entirely sure what marketing materials and designs are effective, what tools to use, and how they should prioritize their time to maximise results.

Join us on this three day course and learn how to create outstanding content that is always on brand and visually stimulates your audience.

Overview

To Get Great Marketing Results, You Need Great Design

Great design is a foundational building block of successful business strategy. It communicates your brand, boosts visibility, drives engagement, and inspires conversion. The visual and creative content your organisation pushes out into the world is, simply, a reflection of who you are, what you stand for, and why consumers should choose you.

The solution? Whether you are just starting to build your brand or refreshing your marketing strategy, you’ll benefit from understanding the fundamentals of compelling creative content and what’s needed to best engage customers through design and visual cues. Consider how you approach the design and creation of these essential marketing materials through an in depth Adobe and MS course designed specifically for business and marketing roles.

Today’s consumers are natural sceptics who deal with information overload every day. They’ve heard it all, seen it all, and experienced it all. So, why should they do business with your brand?

Agenda

DAY ONE

9.00am Welcome Presentation - Agenda & Course Overview/Timetable (15 mins)

Lateral Thinking Warm Up (15 mins)

9.30am Session 1: Write your own brief (45 mins)

Attendees will be provided with a set of questions to help them identify the brand they would like to develop content for. This will help them to tailor their learning to their own motivation for joining the course, meaning the outcomes they produce will be useable at a future date.

10.15am Morning Break (15 mins)

10.30am Session 2: Adobe Photoshop Essentials using text and image

  • Image gathering/handling, copyright, stock imagery vs organic
  • Intro to the Photoshop workspace
  • Setting up a document
  • Narrative
  • Placing images
  • Working with layers

12.00pm Lunch Break (1 Hour)

1.00pm Session 3: Adobe Photoshop Essentials using text and image continues

  • Adding copy/data & working with typography
  • Using colour
  • Creating a frame animation
  • Timings & transitions

2.30pm Afternoon Break (15 mins)

2.45pm Session 4: Adobe Photoshop Essentials using text and image continued

  • Saving & Exporting (file types and handling)
  • Adding sound
  • Formatting for different channels (Facebook, Instagram, Twitter, LinkedIn)
  • Supported space to play/experiment

4.15pm Session 5: Wrap up, saving work, short homework task, Q+A

DAY TWO

9.00am Recap on previous learning (15 mins)

9.15am Session 1: Adobe InDesign Essentials using layout, text and image

  • Image gathering/handling
  • Intro to the In Design workspace
  • Setting up a document
  • Grids/Columns/Bleed/Gutters

10.15am Morning Break (15 mins)

10.30am Session 2: Adobe InDesign Essentials using layout, text and image continued

  • Planning your layouts
  • Master Pages
  • Page furniture
  • Text boxes

12.00pm Lunch Break (1 Hour)

1.00pm Session 3: Adobe InDesign Essentials using layout, text and image continued

  • Working with typography
  • Paragraph Styles
  • Dynamic Spelling
  • Hyperlinks & Buttons for Interactive Documents

2.30pm Afternoon Break (15 mins)

2.45pm Session 4: Adobe InDesign Essentials using layout, text and image continued

  • Adding Images (images edited in Photoshop & saved appropriately)
  • Using colour & vector shapes
  • Creative Layout
  • Saving & Exporting for different channels
  • Supported space to play/experiment

4.15pm Session 5: Wrap up, saving work, Q+A

DAY THREE

9.00am Recap on previous learning (15 mins)

9.15am Session 1: MS PowerPoint creative presentations using layout, text and image

  • Intro to the PowerPoint workspace
  • Typographic treatment & decisions (based on InDesign parameters)
  • Planning your presentation
  • Adding guides/columns to your layout

10.15am Morning Break (15 mins)

10.30am Session 2: MS PowerPoint creative presentations using layout, text and image

  • Colour & Vector Shapes (based on In Design parameters)
  • Adding content - video, text, image, graphics, data, animations (using previously created content from Photoshop/In Design)
  • Supported space to play/experiment

12.00pm Lunch Break (1 Hour)

1.00pm Session 3: MS PowerPoint creative presentations using layout, text and image

  • Adding Sound
  • Transitions
  • Recording Slide Show for publication as video
  • Saving/Exporting for different channels

2.30pm Afternoon Break (15 mins)

2.45pm Session 4: Supported space to play/experiment

Any attendees who wish to experiment with any of the features in all 3 programmes in a supported environment can use this time. It is an opportunity to ask questions, troubleshoot and ask for targeted support with ideas this course has inspired them to generate in relation to current or future projects.

4.15pm Session 5: Wrap up, saving work, Q+A

Learning Outcomes

Reports like case studies, infographics, and brand presentations provide the critical social proof consumers need to engage with your brand. It’s all about creating content that is equal parts visually-engaging and data-driven. That’s powerful, and that drives engagement.

But it doesn’t stop there. Considering the viral aspect of today’s digital landscape, the focus is on creating reports, papers, charts, and graphs that can be shared and socialised. This leverages the power of word-of-mouth to share your brand message. When used together, the Adobe and MS suites are a vital tool all marketing professionals should be using in order to meet this challenge.

Taking part in this course will empower you to create outstanding informative shareable content that is always on brand and visually stimulating to your customers, clients, employees, stakeholders and shareholders. This course will provide you with the tools you need to do your marketing ideas and concepts justice in a saturated market and help your brand stand out.

Who should attend

  • Inbound Marketers
  • Content Marketing Manager
  • Digital Brand Manager
  • Digital Marketing Manager
  • Internet Marketing Coordinator
  • Assistant Brand Manager
  • Associate Brand Manager
  • Brand Strategist
  • Marketing Communications Coordinator
  • Marketing Communications Specialist
  • Marketing Consultant
  • Media Relations Coordinator
  • Publicity Assistant
  • Media Assistant
  • Communication Associate/Assistant/Manager
  • Visual Merchandiser
  • Entrepreneur/Self Employed service provider/product sales
  • Sales and/or bid teams
  • Business development professionals
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