Creative Communication Using Design Thinking

Stanford Continuing Studies

How long?

  • 8 days
  • online

Stanford Continuing Studies

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About the course

We are constantly bombarded by distracting information, making it increasingly difficult to separate signal from noise. How can our messages—presentations, pitches, meeting contributions, interpersonal interactions—stand out? How can we cut through the clutter and get our points across in a way that is meaningful, but also fun and engaging? By applying best practices from design thinking and communication theory, we will learn and practice specific techniques that help us achieve our communication goals and make sure our messages attract attention. Informed by scholarly research and decades of applied experience, this course will provide guidance on not only crafting creative messages but also delivering those communications in a confident and engaging manner. By blending design thinking’s five stages with the transactional model of communication, we will identify and employ specific best practices for creating concise, audience-centric messages that are memorable and actionable. We will then apply these learnings to specific communication situations such as pitching, presenting, and remote communication (e.g., webinar or teleconference), along with interpersonal situations such as conflict and feedback. Students will practice and implement the techniques in class. The class experience will be highly interactive and collaborative, and we will leverage tools like digital recordings, rapid prototype mock-ups, and peer feedback to iterate and hone our learnings.

Experts

Matt Abrahams

Matt Abrahams is a passionate, collaborative and innovative educator and coach. He has published research articles on cognitive planning, persuasion, and interpersonal communication. Matt recently published the second edition of his book Speaking Up Without Freaking Out, a book written to help t...

Brendan Boyle

Brendan Boyle is a toy inventor, consulting associate professor at Stanford University’s d.School, and Partner at IDEO. He believes that play is the key to innovation and has spoken to creative leaders, entrepreneurs, and students about the importance of playful exploration and risk-taking. He f...

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Creative Communication Using Design Thinking at Stanford Continuing Studies

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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