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Indian Institute of Management Bangalore

Creative Business Models

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Description

In business the world over, competition has shifted from product and service features to creative ways in which value is delivered. Firms with almost similar offerings often have radically different fortunes based on how they manage their pricing, how they operate their channels and how they create new value. This program builds an understanding of how emerging upstarts create new business models to compete against larger established firms. It also covers how firms large or small can change their business models to adapt better to their context.

Through the program, participants will develop a deeper appreciation of the major components of business models and how they can interact with each other to create new value for customers. They will learn how to analyse their own business models as well analyse their key competitor’s business models on pricing, channels and value creation. They will initiate creative ways of re-inventing their business models to create unique value and to win new customers in an increasingly competitive marketplace.

PROGRAMME OBJECTIVE

  • Key Components of Business Models
  • Deciphering Customer Business Models
  • Primer on Creativity for Businesses
  • Creating Winning Value Propositions
  • Creating New Customer Segments and Channels
  • Ten Types of Product Pricing Strategies
  • Comparative Analysis of Business Models
  • Developing Business Models for Customers
  • Strategic Thinking for Business Planning

SCHEDULE

Participants are requested to arrive by evening on the previous day as sessions in this program are scheduled to start at 9.00 am on day one and will end at 5.00 pm on day three. There will be five sessions of 75 minutes duration. Participants may plan to leave only after 5.00 p.m. on the third day. Please do not book your return flights scheduled to depart earlier than 8.30 pm on the third day as it normally takes about two hours to reach the Bangalore airport from the campus.

Who should attend

This program is intended for middle to senior managers involved in the design, development and marketing of products and services in competitive businesses.

Experts

Professor Prabhu's areas of research and teaching are product innovation, strategic management and entrepreneurship. He has published in leading journals like the Academy of Management Review and Research Policy and was invited to be on the editorial board of the Journal of Management, US. Teach...
Pavan Soni is the Founder and Innovation Evangelist at Inflexion Point Consulting. Pavan conducts workshops and executive coaching in the areas of creativity, innovation and strategy and has engaged with leading organizations, such as 3M, Bosch, Capgemini, Honeywell, Samsung, Titan, and World Tra...

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