Indian Institute of Management Indore

Creating and Sustaining Firm Value (the Essence of Business)

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About the course

  • Increasing Firm Scope
  • Product strategies
  • Customer mission
  • Profitability and Profit growth
  • Create and Sustaining Competitive advantage
  • Value Capture Model (VCM).


  • Strategic planning tools ( Formulation, implementation, analysis, competitive analysis , scenario planning)
  • Consumer Behavior
  • Segmentation, positioning
  • Product strategies
  • Internationalization
  • Increasing consumption
  • HRM Strategies
  • Channel strategies
  • Ecosystem of value creation and capture
  • Service strategy
  • Technology strategy

Who should attend

For Top management people, Sr Managers, Functional heads

Trust the experts

Prashant Salwan

Dr. Prashant Salwan is permanent faculty of strategy and international business at the Indian Institute of Management Indore, India. He is also the Chair of the Executive Postgraduate Program in Management (EPGPM). He is an alumnus of London School of Economics and Political Science, United Kingd...


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