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Wits Business School

Creating and Managing Digital Marketing Strategies

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Description

Get up to scratch with the latest digital marketing trends. Know how to put together a digital marketing strategy. Set up SEO strategies, boost the functionality of your website and engage with your customers in the digital space.

What’s covered

In addition to learning about mobile marketing, search engine optimisation strategies, content marketing, marketing with mobile apps, website assessment and social media, you will:

  • Create a digital marketing strategy
  • Set up a search engine optimisation strategy
  • Develop a CRM strategy
  • Be exposed to the latest digital marketing trends

Personal Benefit

Discover the latest digital marketing trends, learn how to create a digital strategy for presentation. Develop skills and learn tools to analyse social media platforms, set up SEO strategies, implement website functionality and develop CRM engagement

Organisational Benefit

Stay ahead in the digital age. Personnel will be equipped to assess the effectiveness of digital marketing, create CRM engagement strategies, build the digital marketing programme, bolster the organisation’s value proposition and enhance brand equity

Who should attend

Digital marketing directors or managers, digital marketers, marketing managers, sales managers, brand managers, as well as managers from other business areas with marketing responsibility.

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