Creating and Managing Digital Marketing Strategies

Wits Business School

Wits Business School

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Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

Digital marketing directors or managers, digital marketers, marketing managers, sales managers, brand managers, as well as managers from other business areas with marketing responsibility.

About the course

Get up to scratch with the latest digital marketing trends. Know how to put together a digital marketing strategy. Set up SEO strategies, boost the functionality of your website and engage with your customers in the digital space.

What’s covered

In addition to learning about mobile marketing, search engine optimisation strategies, content marketing, marketing with mobile apps, website assessment and social media, you will:

  • Create a digital marketing strategy
  • Set up a search engine optimisation strategy
  • Develop a CRM strategy
  • Be exposed to the latest digital marketing trends

Personal Benefit

Discover the latest digital marketing trends, learn how to create a digital strategy for presentation. Develop skills and learn tools to analyse social media platforms, set up SEO strategies, implement website functionality and develop CRM engagement

Organisational Benefit

Stay ahead in the digital age. Personnel will be equipped to assess the effectiveness of digital marketing, create CRM engagement strategies, build the digital marketing programme, bolster the organisation’s value proposition and enhance brand equity

Videos and materials

Creating and Managing Digital Marketing Strategies at Wits Business School

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.