Creating and Implementing Strategy for Competitive Advantage
Emphasizing the importance of strategic leadership, Creating and Implementing Strategy for Competitive Advantage presents a comprehensive approach to strategy development that stresses the importance of tradeoffs and fit in achieving and sustaining a competitive advantage.
Participants of this strategy program will discuss a variety of options for growth, including alliances, acquisitions, and internal corporate ventures, and leave with well-tested tools and frameworks to clarify and enhance their strategic thinking.
Program Highlights & Benefits
In Creating and Implementing Strategy for Competitive Advantage, you will:
- Understand the general drivers that create and sustain competitive advantage
- Enhance your ability to assess the strategic impact of your competitors’ moves and learn how to maintain competitive advantage
- Start the process of mapping your organization’s system of interconnected choices
- Tailor the planning process to the needs of individual business units
- Coordinate strategy across multiple lines of business
- Develop new strategies that connect more continuously with customers
Experience & Impact
In today’s global economy, the hardest challenge facing executives is creating a competitive advantage — and maintaining it. A disciplined focus on strategy has become crucial for success. Creating and Implementing Strategy for Competitive Advantage is designed to help you evaluate your current strategy, and provide you with the tools to create and implement new strategies.
Wharton faculty, led by Harbir Singh and Nicolaj Siggelkow — co-directors of the Mack Institute for Innovation Management — apply their field-based research and the latest strategic insights to help you broaden your perspective on how to make your organization more competitive. You will come away with well-tested tools and frameworks that will clarify and enhance your strategic thinking. The program also introduces participants to Connected Strategy, a new model based on the technology-driven ways firms are now able to connect with customers. A day-long session on the topic is taught by pioneers in the field who are currently engaged in a large-scale research project — supported by the Mack Institute for Innovation Management — to understand more deeply the business ramifications of connected strategies.
Through highly interactive lectures, exercises, and case studies, both in the classroom and in smaller work groups, this deep dive into strategy will help you understand the latest developments in creating competitive advantage and apply them to your organization.
A highlight of the program is the Strategy Audit, a powerful tool that provides a systematic way to analyze your firm’s strategy through a comprehensive analysis. The audit will help you and your team assess both current and future strategic initiatives.
Additionally, exercises include mapping a firm’s “system of interconnected choices” to depict core and supporting activities and their interdependencies. These strategy maps help managers understand underlying trade-offs, prioritize resources, and anticipate the ramifications that arise when firms engage in change initiatives.
Additional session topics include:
- Sources of Competitive Advantage
- Leadership and Strategic Thinking
- Corporate Strategy and Acquisitions
- Managing Strategic Alliances
- Leveraging Business Ecosystems
- Connected Strategy
- Managerial Decision-Making
This program is also eligible to be part of the Wharton General Management Program. The General Management Program (GMP) is a unique opportunity for successful executives to accelerate their potential by infusing new knowledge and to prepare for new challenges ahead. With the help of our professional executive coaches, the program allows you to tailor your learning journey to your specific needs. The General Management Program consists of six open-enrollment programs, including two electives. GMP is designed to be completed over two years, but you may complete it in only two trips to Wharton's Philadelphia campus by enrolling in multiple programs. At the completion of your program, you will receive a certificate to acknowledge your distinguished accomplishment as well as Wharton alumni status.
Who should attend
Creating and Implementing Strategy for Competitive Advantage is designed for mid-level to senior-level executives responsible for strategy planning, implementation, and business development. Executives who are moving into this role and wish to get a head start on the process will also benefit.
Participants in this program are a diverse group of strategy leaders from varied industries, backgrounds, and geographies who share their biggest challenges with the class. Faculty tailor the program content to address these issues, so participants enjoy a learning experience that truly resonates with them and meets their learning needs.
Participants leave the program with an expanded peer network, plus specific tools and frameworks they can use to make a meaningful strategic impact within their companies or organizations.