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Leonard N. Stern School of Business

Creating and Capturing Value in a Competitive Environment

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What makes some companies successful while others underperform? The question is simple but the answer is not - there is no single "rule for riches" that works for all companies in all situations. Instead, building and managing a successful organization requires careful consideration of how to create real, unique value for customers and the ability to capture some of that value to be profitable.

This program provides the foundation for managers to think strategically about creating and capturing value within their organization. Through a series of discussions and exercises, participants will understand what value capture and creation means. They will also critically examine their current company strategies to identify where value is already being created, captured and lost. Participants will then use this knowledge to analyze their organization’s potential and begin building successful strategies.


Upon completion of this course, participants will receive a Certificate of Achievement. This program is also eligible for Continuing Professional Education (CPE) credits through NASBA.

Program Takeaways

During this course, participants will:


Learn foundational concepts in strategy economics that outline what organizations need to do to achieve success


Understand how any given strategic initiative will impact the organization’s success


Identify the ways their company’s strategy enhances or hinders the creation and capture of real value, and how to improve the company’s outlook


Day 1

8:30 am - 9:00 am: Breakfast

Session 1: The Dynamics of Value Creation and Capture

  • Understanding the concepts of value creation and value capture, how they relate, and how they differ
  • Exploring how new products and strategic actions can affect the ability of different firms to create and capture value

12:30 pm - 1:30 pm: Lunch

Session 2: Industry Economics and Value Creation / Capture

  • Reviewing the fundamental economic concepts that drive industry profitability
  • Understanding how these economic concepts link to value creation and capture

5:00 pm - 6:00 pm: Networking Reception

Day 2

8:30 am - 9:00 am: Breakfast

Session 3: Firm Positioning and Value Creation / Capture

  • Surveying the strategic levers available for firms to affect their competitive positioning
  • Investigating how positioning affects the ability to create and capture value

12:30 pm - 1:30 pm: Lunch

Session 4: Strategic Resources and Value Creation / Capture

  • Exploring the role of strategic resources to understand how they can – and cannot – create competitive advantage
  • Understanding what drives the value of different types of resources and how the value of resources changes over time
  • Recognizing how industry dynamics – including innovation, competition, and shifting consumer preferences – affect value creation / capture

5:00 pm - 5:30 pm: Program Conclusion and Evaluations

Who should attend

Although there are no formal education or background requirements, this course is designed for executives who meet the criteria below. While we strongly encourage global participation, please note that all courses are taught in English. Proficiency in written and spoken English is required.

Years of Experience

Designed for professionals with 5+ years of work experience

Job Functions

Ideal for professionals across functional areas seeking to better understand the dynamics of how firm actions help to create and capture value


Intended for professionals with strong business knowledge in a functional area (e.g., finance, marketing), but limited exposure to strategy concepts


Biography J.P. Eggers joined New York University Stern School of Business as an Assistant Professor of Management and Organizations in July 2008. Professor Eggers teaches the core M.B.A. strategy class and a strategy capstone elective. Professor Eggers's research interests focus on technologica...


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