Creating and Capturing Value in a Competitive Environment
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What makes some companies successful while others underperform? The question is simple but the answer is not - there is no single "rule for riches" that works for all companies in all situations. Instead, building and managing a successful organization requires careful consideration of how to create real, unique value for customers and the ability to capture some of that value to be profitable.
This program provides the foundation for managers to think strategically about creating and capturing value within their organization. Through a series of discussions and exercises, participants will understand what value capture and creation means. They will also critically examine their current company strategies to identify where value is already being created, captured and lost. Participants will then use this knowledge to analyze their organization’s potential and begin building successful strategies.
- Strategy – Learn foundational concepts in strategy economics that outline what organizations need to do to achieve success
- Impact – Understand how any given strategic initiative will impact the organization’s success
- Value – Identify the ways their company’s strategy enhances or hinders the creation and capture of real value, and how to improve the company’s outlook
Session 1: The Dynamics of Value Creation and Capture
- Understanding the concepts of value creation and value capture, how they relate, and how they differ
- Exploring how new products and strategic actions can affect the ability of different firms to create and capture value
Session 2: Industry Economics and Value Creation / Capture
- Reviewing the fundamental economic concepts that drive industry profitability
- Understanding how these economic concepts link to value creation and capture
Session 3: Firm Positioning and Value Creation / Capture
- Surveying the strategic levers available for firms to affect their competitive positioning
- Investigating how positioning affects the ability to create and capture value
Session 4: Strategic Resources and Value Creation / Capture
- Exploring the role of strategic resources to understand how they can – and cannot – create competitive advantage
- Understanding what drives the value of different types of resources and how the value of resources changes over time
- Recognizing how industry dynamics – including innovation, competition, and shifting consumer preferences – affect value creation / capture
Program Conclusion and Evaluations
Who should attend
Although there are no formal education or background requirements, this course is designed for executives who meet the criteria below. While we strongly encourage global participation, please note that all courses are taught in English. Proficiency in written and spoken English is required.
- Years of Experience – Designed for professionals with 5+ years of work experience
- Job Functions – Ideal for professionals across functional areas seeking to better understand the dynamics of how firm actions help to create and capture value
- Prerequisites – Intended for professionals with strong business knowledge in a functional area (e.g., finance, marketing), but limited exposure to strategy concepts