Crafting Your Strategy

HKUST Business School

How long?

  • 4 weeks
  • online

HKUST Business School

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Who should attend

This program is targeted for senior executives including C-suite executives, business unit heads and HR senior managers who are facing challenges of transformation in the post COVID-19 world.

About the course

From surviving to thriving in the post COVID-19 world “Never let a good crisis go to waste,” said Winston Churchill. The business world is undergoing an unprecedented disruption and uncertainty. The knee-jerk reaction is to retrench and refocus to your core business.

This would be a mistake – it is in times of turbulence that winners are able to make big jumps that would never be possible in more stable environment.

It is also times of rapid change when you and your organization most need to learn new skills and ways of thinking. How to navigate all challenges and set strategic priorities for the post COVID-19 world are crucial for business success.

Program Objectives

The primary learning objective is to enable participants to create strategies for their businesses by:

  • Applying key strategic tools and frameworks
  • Following a structured thinking process
  • Thinking into the future

Program Content

This program will consist of four 3-hour real-time online sessions which covers 7 topics, followed by a wrap-up:

  • Introduction to Crafting Strategy
  • Customer Jobs and Segments
  • Our Strategy Today
  • Seeing the Future
  • Digital Business Models
  • Evaluating Alternatives
  • Strategic Initiatives and KPIs
  • Wrap-up

For each session, a new tool / framework with example will be introduced and discussed. Participants will apply it to their businesses in breakout groups in order to craft a deliverable for business.

Experts

Chris Doran

Professor Doran has over 20 years of experience in crafting and executing strategy in three major multinationals. He has run the strategy department for three major multinationals. Formerly, he has been Strategy Director for A.S.Watson (the retail division of Hutchison Whampoa), Lend Lease (one o...

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Crafting Your Strategy at HKUST Business School

From  12800 HKD$1,701

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.